Oppo becomes a proud sponsor of HBL Pakistan Super League 2018
OPPO, the selfie expert and leader is the proud new official Smartphone Partner of HBL Pakistan Super League (PSL) 2018. After partnering as a global partner of the International Cricket Council (ICC) for four years, now OPPO has set a benchmark again in the field of cricket. OPPO has also introduced speedster of the Pakistan Cricket team and renowned bowler, Hassan Ali, who will be featured as a lead actor in its first TVC of Pakistan. The TVC will be released officially at an exclusive media conference which will be held on February 8, 2018 in Lahore.
HBL PSL 2018 will be the third season of the Pakistan Super League, a franchise Twenty20 cricket league, which was established by the Pakistan Cricket Board in 2015. It will kick-start from February 22nd in Dubai. The virtual semi-finals i.e Qualifier and Eliminator would be played in Lahore while the Final would be played in Karachi.
OPPO is the first international smartphone brand that will be sponsoring the PSL. The brand has been playing a vibrant role in the development and promotion of sports across the country.
Mr. George Long, CEO of OPPO Pakistan stated, “OPPO is a big supporter of sports and has always been associated with sports and entertainment globally. We are extremely happy to be an official Smartphone brand sponsor of HBL PSL. OPPO associates itself with a spirit that brings people together, just like your moments with Smartphone. This association is all set to take OPPO to newer heights in Pakistan.”
Recently, cricketer Hassan Ali was caught behind the scenes while shooting for OPPO’s TVC in Dubai, which will be aired on February 8, 2018. Hassan Ali, the leading actor in OPPO’s new TVC shared his thoughts on collaborating with the brand.
“I am thrilled to be working with OPPO and I am impressed with A.I. Beauty Recognition Technology, 20 MP Selfie Camera and other features OPPO F5 offers. It’s my first TVC shoot and the experience has been amazing. OPPO is gaining popularity amongst the youth in Pakistan and I hope my partnership with the brand will prove to be an interesting journey for me.”
OPPO TVC Concept
This is the first TVC which OPPO has officially produced for Pakistan market for HBL PSL and it is edgy, classy, exciting and grand. OPPO represents youth and collaborating with HBL PSL has made Hassan Ali the perfect choice for this new TVC. The new TVC aims to make waves similarly the way OPPO has made by being the selfie expert and leader. The AI Beauty Recognition Technology feature, 20 MP Selfie Camera Full Screen and its distinguished facial tracking is used as a visual device on the cricket field.
OPPO personifies the attributes of an expert by using adjectives that draw parallels between a selfie expert and a cricket expert. Hence, just like OPPO, Hassan Ali is a cricket expert with credentials who is on top of his game. A remarkable rise of this cricketing star is parallel to the success which OPPO has achieved in the previous years.