Jennifer Lawrence's latest movie 'Mother!' gets an F grade
Films that score below par don’t usually do well at the box office
PHOTO: INDEPENDENT
Mother! has made it to the list! What list you ask? The list of films that have been awarded the worst possible audience rating. That’s right; Jennifer Lawrence didn’t do too well this time. Only 12 films have been given an ‘F’ on CinemaScore since 2002 and Mother! is now one of them, reports Independent.
The others include George Clooney’s Solaris, Brad Pitt starrer Killing Them Softly and a Nicolas Cage horror film The Wicker Man.
CinemaScore provides audiences with a report card on the opening day in which they request feedback on the movie. It consists of six questions with an A-F grade scale. CinemaScore has become a significant data gathering tool that movie studios recognise and use for the marketing of a film.
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In a 2016 Las Vegas Review-Journal interview, CinemaScore’s founder Ed Mintz clarified what the letter grades actually mean. "A’s generally are good, B’s generally are shaky, and C’s are terrible," he stated. "D’s and F’s ... they shouldn’t have made the movie. Or they promoted it funny and the absolute wrong crowd got into it."
Nevertheless, Mother!’s audience rating completely contrasts the critics’ evaluations. The film currently sits at a respectable 69% on the review collecting website, Rotten Tomatoes.
“This is an interesting case of what appears to be a total disconnect between the critics, who have been fairly receptive, and audiences who are collectively giving Mother! their unanimous seal of disapproval with some of the lowest audience scores seen for a wide release film,” CinemaScore’s Paul Dergarabedian told the Hollywood Reporter.
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He continued, “The trailer paints a very strange and purposely equivocal portrait of the film and audiences who may have been expecting one type of movie-going experience got something quite different and have chosen to scold the film with a stunningly low approval rating.” Therefore, it seems like the likely reason for Mother! receiving an ‘F’ is because the promotion was “funny.”
Films that score below par on CinemaScore don’t usually do well at the box office. Only 2012’s The Devil Inside has managed to overcome an ‘F’ rating by earning more than $100 million at the box office. The others on the list could not even make it to $15 million.
Costing $30 million to produce, director Darren Aronofsky’s Mother! has just about made $8 million in its opening weekend.
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The others include George Clooney’s Solaris, Brad Pitt starrer Killing Them Softly and a Nicolas Cage horror film The Wicker Man.
CinemaScore provides audiences with a report card on the opening day in which they request feedback on the movie. It consists of six questions with an A-F grade scale. CinemaScore has become a significant data gathering tool that movie studios recognise and use for the marketing of a film.
Fans blame Jennifer Lawrence for split between Chris Pratt, Anna Faris
In a 2016 Las Vegas Review-Journal interview, CinemaScore’s founder Ed Mintz clarified what the letter grades actually mean. "A’s generally are good, B’s generally are shaky, and C’s are terrible," he stated. "D’s and F’s ... they shouldn’t have made the movie. Or they promoted it funny and the absolute wrong crowd got into it."
Nevertheless, Mother!’s audience rating completely contrasts the critics’ evaluations. The film currently sits at a respectable 69% on the review collecting website, Rotten Tomatoes.
“This is an interesting case of what appears to be a total disconnect between the critics, who have been fairly receptive, and audiences who are collectively giving Mother! their unanimous seal of disapproval with some of the lowest audience scores seen for a wide release film,” CinemaScore’s Paul Dergarabedian told the Hollywood Reporter.
Jennifer Lawrence doing fine after emergency plane landing
He continued, “The trailer paints a very strange and purposely equivocal portrait of the film and audiences who may have been expecting one type of movie-going experience got something quite different and have chosen to scold the film with a stunningly low approval rating.” Therefore, it seems like the likely reason for Mother! receiving an ‘F’ is because the promotion was “funny.”
Films that score below par on CinemaScore don’t usually do well at the box office. Only 2012’s The Devil Inside has managed to overcome an ‘F’ rating by earning more than $100 million at the box office. The others on the list could not even make it to $15 million.
Costing $30 million to produce, director Darren Aronofsky’s Mother! has just about made $8 million in its opening weekend.
Have something to add to the story? Share it in the comments below.