Cottage Industry: Local crafts gain popularity

ISLAMABAD: High domestic and foreign demand of handmade products has compelled the government to place shawls made by the Benazir Income Support Programme (BISP) beneficiaries on the website of DIBS, an e-commerce company dealing in luxury items. The company would display the product free of charge as part of its corporate social responsibility initiatives. An agreement was reached for this project during a ceremony organised to ink a memorandum of understanding (MoU) between Alibaba Group, BISP and AHAAN for the online sale of BISP beneficiary-made products. It was discussed that industries and products with international demand should be identified for display on Pakistan Pavilion at Dubai’s global village, a BISP official said. BISP Chairperson Marvi Memon said that BISP caters to 5.4 million women across Pakistan, a large number of whom can be absorbed in the e-commerce sector.

Published in The Express Tribune, August 24^th, 2017.

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