Lady Gaga's song gets Bollywood twist
Gaga will also release an urban-desi version of the song for Britain's South Asian market.
NEW DELHI:
Lady Gaga's hit single, Born This Way, has got a desi twist as Bollywood composers Salim-Suleiman add a sitar intro and dhol beats to her vocals for the special remix.
The latest version of the song has been produced by media company Desi Hits.
Gaga will also release an urban-desi version of the song for Britain's South Asian market. Created and produced by Culture Shock, this particular version of Born this way fuses bhangra with elements of dubstep.
"Gaga has truly fallen in love with India, so we're helping her pursue this audience to authentically connect with both the huge diaspora and South Asia itself. The debut of these remixed tracks is step one," Anjula Acharia-Bath CEO of Desi Hits, said in a press statement.
"We collaborated with Indian music producers from across the globe to show our respect and appreciation for our desi fans and music community. We're looking forward to more desi collaborations in the near future," Troy Carter, CEO-Atom Factory, Lady Gaga's management company, said in a press statement.
Lady Gaga's hit single, Born This Way, has got a desi twist as Bollywood composers Salim-Suleiman add a sitar intro and dhol beats to her vocals for the special remix.
The latest version of the song has been produced by media company Desi Hits.
Gaga will also release an urban-desi version of the song for Britain's South Asian market. Created and produced by Culture Shock, this particular version of Born this way fuses bhangra with elements of dubstep.
"Gaga has truly fallen in love with India, so we're helping her pursue this audience to authentically connect with both the huge diaspora and South Asia itself. The debut of these remixed tracks is step one," Anjula Acharia-Bath CEO of Desi Hits, said in a press statement.
"We collaborated with Indian music producers from across the globe to show our respect and appreciation for our desi fans and music community. We're looking forward to more desi collaborations in the near future," Troy Carter, CEO-Atom Factory, Lady Gaga's management company, said in a press statement.