The innovative entrepreneur behind Zeh unlocks her vault, showcasing her authentic jewellery collection
How and when did you become interested in jewellery?
My family business is mining and that’s how Zeh came about, as marble is one of the materials that we mine. However, I wanted to add to Zeh’s e-commerce and like marble, stones are also natural materials that we mine. I thought adding jewellery would bring variety and would be something interesting for the brand to do, and though it has a completely different market than home accessories and marble ware, the experience has been equally as exciting for me.
What are your favourite pieces of jewellery?
Ever since I was young I’ve been a huge fan of chunky rings, so I love the ‘Calisto Ring’, which has four stones in it. I also really like the ‘Iris earrings’, which have a black onyx and a rose quartz stone in it.
What materials do you use?
The jewellery pieces are gold plated and use uncut stones such as green amethyst, rose quartz, kyanite and ruby. They’re actually not locally made, both the designing and the crafting process take place abroad. Just like marble, stones have different grades and the shades are always slightly different, this is why each piece is unique!
Is there any piece you are emotionally attached to?
Not really, but if I had to choose it would be the two stone earrings called the ‘Iris earrings’.
Share a story about Zeh that is close to your heart:
Zeh is actually an area in Balochistan where we mine onyx, which has been there for centuries. About three years ago my father asked me to try and make a table using onyx. The result was a coffee table made of dark-green onyx and wood. After making it however, I decided that I didn’t want to do furniture; I wanted to do something for a niche, unsaturated market – that is why I started doing plates and platters and that’s how Zeh was created.
Is there anything on your radar that you want to introduce in the future?
I like lapis, turquoise and stones in shades of blue. Also, there are these geometrical rings that will be arriving soon – I’m super-excited about those!
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