LCWU to introduce TED Talks on campus

The model only demands the audience's attention for a short period

Our Correspondent July 12, 2017

LAHORE: Lahore College for Women University (LCWU) will start TED Talks to develop international standards of speech for its students.

TED stands for "Technology, Entertainment, Design" and is a conference series that started was by Richard Saul Wurman in 1984. In 2001, TED was acquired by Chris Anderson, who oversees all TED conferences today and acts as the curator for the thousands of talks that can be viewed at

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LCWU Vice Chancellor Dr Uzma Qureshi says that TED shares ideas from a broad spectrum from science to business to global issues in more than 100 languages; while, independent TEDx events help share ideas in communities around the world.

She adds that it would be an achievement when LCWU stands along international institutions. “We have a renovated auditorium as well as two allied seminar halls. These venues are much compatible for such debates,” she says. LCWU has the facility of video link and can be connected worldwide to be the part of TED Talk series, she shares.

LCWU Debates Incharge Dr Faleeha Kazmi says that it is important to know the purpose of a TEDx Talk to understand the different types of discussion.

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A TEDx Talk is a showcase for speakers presenting great, well-formed ideas in 18 minutes or less. She adds that this short talk model works since it only demands the audience's attention for a short period of time, decreasing the chance of minds wandering or daydreaming. In fact, some of the greatest TED Talks have been as short as 5 minutes, she says.


Published in The Express Tribune, July 12th, 2017.


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