These $425 jeans are breaking the internet

The brand was trolled mercilessly on Twitter

PHOTO: REUTERS

WASHINGTON:
For the discerning gentleman who wishes to look like a labourer without actually getting dirty, might we suggest... luxury jeans coated with fake dirt?

A listing for the $425 jeans on the website of upscale department store Nordstrom has gone viral, garnering heaps of scorn from folks who presumably prefer dirtying their trousers honestly.

This image of Muslim woman went viral for all the wrong reasons

The PRPS Barracuda straight leg jeans "embody rugged, Americana workwear that's seen some hard-working action with a crackled, caked-on muddy coating that shows you're not afraid to get down and dirty," according to the description of the online listing, which notes that they should be washed cold and line dried.

PHOTO: SCREENGRAB


At first glance, the jeans look like they might have been worn by a rough and tumble construction worker, but on closer examination the 'dirt', which covers the legs, crotch and seat, appears a bit shiny. To complete the look, there's a matching 'muddy' jean jacket, also for $425.

PHOTO: SCREENGRAB


Mike Rowe, host of the Discovery Channel program 'Dirty Jobs,' blasted the jeans in a post on his blog Monday.

"This morning, for your consideration, I offer further proof that our country's war on work continues to rage in all corners of polite society. Behold the latest assault from Nordstrom's," he wrote.

This photo summing up what America really represents is going viral


"The Barracuda Straight Leg Jeans aren't pants. They're not even fashion. They're a costume for wealthy people who see work as ironic -- not iconic."

Twitter users piled on:













The company was also trolled by Reebok selling a 'sweat soaked shirt'



[brid video="135896" player="7247" title="These $425 jeans are breaking the internet"]
Load Next Story