Twitter creates 'lite' version for data-starved users
The latest version of the app will reduce data consumption by 70 per cent
The latest version of the app will reduce data consumption by 70 per cent. PHOTO: AFP
Twitter is launching a faster version of its mobile service on Wednesday aimed at people with sporadic connections or little data on their smartphone plans, hoping to pick up users in harder-to-reach emerging markets.
The launch comes on the heels of similar products from other US tech firms. Facebook released Facebook Lite in 2015 and on Tuesday, Alphabet Inc's YouTube unveiled a low-data mobile app designed for India.
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San Francisco-based Twitter lags behind those companies in building a user base. It had 319 million average monthly active users at the end of last year, up 4 per cent year-over-year but still a fraction of Facebook's 1.9 billion users.
A primary reason in some parts of the world is how much data its app and earlier website consumed, Keith Coleman, Twitter's vice president of product, said in an interview.
"We didn't feel like we were reaching these other countries well enough, and this will allow us to do it faster, cheaper and with a better experience than we've had before," he said.
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With an additional data-saving feature users can turn on, data consumption will drop some 70 per cent on average, said Patrick Traughber, a Twitter product manager. The reduction will come from differences such as initially displaying previews of pictures instead of full pictures.
Like YouTube, Twitter is eyeing India's 1.3 billion people, and it timed the release of Twitter Lite in part to coincide with the start this week of a major cricket event there, the Indian Premier League's Twenty20 tournament.
Cricket is the most popular sport in India and following sports in real time is one of the main ways people use Twitter, which unlike many other social media networks still has a chronological timeline to emphasize immediacy.
Other countries where the company said it expects Twitter Lite to be most useful include Indonesia, the Philippines, Brazil, Argentina and Mexico.
The launch comes on the heels of similar products from other US tech firms. Facebook released Facebook Lite in 2015 and on Tuesday, Alphabet Inc's YouTube unveiled a low-data mobile app designed for India.
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San Francisco-based Twitter lags behind those companies in building a user base. It had 319 million average monthly active users at the end of last year, up 4 per cent year-over-year but still a fraction of Facebook's 1.9 billion users.
A primary reason in some parts of the world is how much data its app and earlier website consumed, Keith Coleman, Twitter's vice president of product, said in an interview.
"We didn't feel like we were reaching these other countries well enough, and this will allow us to do it faster, cheaper and with a better experience than we've had before," he said.
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With an additional data-saving feature users can turn on, data consumption will drop some 70 per cent on average, said Patrick Traughber, a Twitter product manager. The reduction will come from differences such as initially displaying previews of pictures instead of full pictures.
Like YouTube, Twitter is eyeing India's 1.3 billion people, and it timed the release of Twitter Lite in part to coincide with the start this week of a major cricket event there, the Indian Premier League's Twenty20 tournament.
Cricket is the most popular sport in India and following sports in real time is one of the main ways people use Twitter, which unlike many other social media networks still has a chronological timeline to emphasize immediacy.
Other countries where the company said it expects Twitter Lite to be most useful include Indonesia, the Philippines, Brazil, Argentina and Mexico.