Samsung makes household chores easier with latest products

Home Appliances Division regional director says nobody has the technology Samsung offers

Home Appliances Division Regional Director Georges Barakat

Remaining true to its commitment to latest innovation which serves to make household chores easier for its customers, Samsung has showcased a new range of products.

The products showcased at the South Korean multinational electronics company’s MENA conference in Singapore include windless air conditioner, Addwash and twin cool refrigerator among many others.

Introducing the products, Home Appliances Division Regional Director Georges Barakat vowed, “Nobody has this technology.”

Delving further into details, Barakat introduced the Wind-Free wall-mounted air conditioner. The air conditioner provides customers with a cooler indoor climate and optimal energy efficiency without the discomfort of direct cold airflow. It also promises reduced electric bills.

Using Samsung’s new Digital Inverter 8-Pole with POWERboost technology, the air conditioner’s motor generates fewer torque fluctuations – reducing the overall energy required and shortening the time needed for the compressor to reach its maximum speed. The air conditioner is also WiFi-enabled so it can be controlled from anywhere through Samsung’s Smart Home app. Users can remotely regulate temperature, adjust settings, receive real time updates about performance and daily energy usage, as well as troubleshoot solutions when a repair is needed.


The company also introduced an anti-tangle turbine which makes vacuuming the house easier than ever. The turbine ensures that there are no hair tangled in it. It also uses the “world’s most powerful suction” which picks up dust and dirt on carpet, hardware and tiles. If that isn’t enough, the turbot is also WiFi enabled so you can use it through a remote control without having to manually vacuum.

As Barakat stated, “Samsung provides products that nobody else has.”

The company has also launched an AddWash washing machine. “The active-dual wash is again a product that only Samsung offers,” Barakat said. He explained you can open the innovative AddWash door to quickly drop in anything extra during the wash – whether it’s a stray sock you missed, extra softener, or a hand-washed garment for final rinsing. “You don’t have to stop the washing machine or drain water to add these things, you can simply add on by opening a door,” he said.

The regional director touted that they are market leaders in AddWash and twin technology.

Speaking about twin technology, Barakat explained that it ensures prolonged freshness and you also have the choice to turn the fridge off and keep the freezer on when you’re traveling without having to worry about keeping both of them turned on at the same time. “It’s energy efficient,” he said.

The products are not only good to look at, innovative and easy to use but also energy efficient.
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