In a first: Male face to endorse cosmetic brand Maybelline
The make-up artist more than two million followers to his YouTube channel
Make up Artist, Manny Gutierrez. PHOTO: GLAMOUR
Cosmetics brand Maybelline New York has appointed American YouTube star Manny Gutierrez as its first male ambassador.
Gutierrez, who has drawn more than two million followers to his YouTube channel since he started posting makeup tutorials in 2014, stars in the brand's new That Boss Life campaign.
Fashion Police: These Pakistani celebrities need to get a makeover right now!
https://www.instagram.com/p/BNigko_F7Xk/?taken-by=mannymua733
Gutierrez announced the news via an Instagram post, saying he was honoured and thrilled.
He posted: "2017 you are off to an amazing start OMG! So excited to finally announce that I am part of the Maybelline Big Shot Mascara campaign! Honestly I couldn't be more honoured thrilled! Thank you to Maybelline for taking a chance on me! I look forward to working together so much more."
https://www.instagram.com/p/BO0y69GF4hA/?taken-by=mannymua733
Gutierrez, who has a Makeup Geek eye shadow palette and an Ofra lip set named after him, is part of a new wave of "beauty boys" -- male-identifying make-up artists who post bold, colourful and elaborate looks on social media.
6 tips for men who use makeup
https://www.instagram.com/p/BNVAJzrF9yS/?taken-by=mannymua733
Have something to add in the story? Share it in the comments below.
Gutierrez, who has drawn more than two million followers to his YouTube channel since he started posting makeup tutorials in 2014, stars in the brand's new That Boss Life campaign.
Fashion Police: These Pakistani celebrities need to get a makeover right now!
https://www.instagram.com/p/BNigko_F7Xk/?taken-by=mannymua733
Gutierrez announced the news via an Instagram post, saying he was honoured and thrilled.
He posted: "2017 you are off to an amazing start OMG! So excited to finally announce that I am part of the Maybelline Big Shot Mascara campaign! Honestly I couldn't be more honoured thrilled! Thank you to Maybelline for taking a chance on me! I look forward to working together so much more."
https://www.instagram.com/p/BO0y69GF4hA/?taken-by=mannymua733
Gutierrez, who has a Makeup Geek eye shadow palette and an Ofra lip set named after him, is part of a new wave of "beauty boys" -- male-identifying make-up artists who post bold, colourful and elaborate looks on social media.
6 tips for men who use makeup
https://www.instagram.com/p/BNVAJzrF9yS/?taken-by=mannymua733
Have something to add in the story? Share it in the comments below.