Facebook-owned Instagram getting into shopping
'We're excited to announce an easier experience to shop the products you love on Instagram'
SAN FRANCISCO:
Instagram on Tuesday said it will start testing features that let smartphone or tablet users easily buy items they find on the popular photo and video sharing service.
The move will build on a strategy by the world's leading online social network to connect shoppers and shops, earning revenue from purchases.
"Mobile has changed the way people shop," Instagram said in the blog post. "We're excited to announce an easier experience to shop the products you love on Instagram."
The filter you choose on Instagram can reveal if you're depressed
Instagram cited industry statistics indicating that smartphone purchases are commonly used in the US to browse or research options regarding potential purchases.
Twenty US retailers including Kate Spade and JackThreads will take part in the Instagram e-commerce test, sharing posts that provide more information along with "Shop Now" icons for streamlined purchasing, according to the blog post.
"This test is going to change the scope of what we, as retailers, are capable of offering on mobile," JackThreads chief marketing officer Ryan McIntyre said in the post.
"Our customers will be able to shop seamlessly from their social media feeds - allowing us to reach guys where they're already hunting for what's new."
Rival firm Pinterest last year dove into e-commerce with "pins" that let people buy items they like at the popular online bulletin board.
Instagram on Tuesday said it will start testing features that let smartphone or tablet users easily buy items they find on the popular photo and video sharing service.
The move will build on a strategy by the world's leading online social network to connect shoppers and shops, earning revenue from purchases.
"Mobile has changed the way people shop," Instagram said in the blog post. "We're excited to announce an easier experience to shop the products you love on Instagram."
The filter you choose on Instagram can reveal if you're depressed
Instagram cited industry statistics indicating that smartphone purchases are commonly used in the US to browse or research options regarding potential purchases.
Twenty US retailers including Kate Spade and JackThreads will take part in the Instagram e-commerce test, sharing posts that provide more information along with "Shop Now" icons for streamlined purchasing, according to the blog post.
"This test is going to change the scope of what we, as retailers, are capable of offering on mobile," JackThreads chief marketing officer Ryan McIntyre said in the post.
"Our customers will be able to shop seamlessly from their social media feeds - allowing us to reach guys where they're already hunting for what's new."
Rival firm Pinterest last year dove into e-commerce with "pins" that let people buy items they like at the popular online bulletin board.