Distressed by Pan Bahar’s ‘deceptive use’ of image: Pierce Brosnan

Pan Bahar has been associated with bad health

PHOTO: FILE

Former 007 star Pierce Brosnan who sparked ridicule on social media after starring in a new James Bond-style spoof commercial for an Indian mouth freshener Pan Bahar has finally spoken out on the controversy.

Brosnan said he is 'distressed' to learn about the "unauthorised and deceptive use'" of his image in a pan masala advertisement, People Magazine reported.

“As a man who has spent decades championing women’s healthcare and environmental protection, I was distressed to learn of Pan Bahar’s unauthorised and deceptive use of my image to endorse their range of pan masala products,” Brosnan was quoted as having said. “I would never have entered into an agreement to promote a product in India that is dangerous to one’s health,” he added.

PHOTO: NDTV


The ex-James Bond actor said he was mislead into believing he was endorsing a breath-freshener.


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He shared that being an ambassador of women health he is disappointed to have accidentally endorsed a breath freshener, which includes ingredients that cause cancer. “Having endured, in my own personal life, the loss of my first wife and daughter as well as numerous friends to cancer, I am fully committed to supporting women’s healthcare and research programmes that improve human health and alleviate suffering.”

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Pan Bahar, known as pan masala in Hindi, is made from a mixture of nuts, seeds, herbs and spices. It’s been associated with bad health and is also blamed for the red-colored spit stains visible in public areas in India.

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