Micro-blogging website Twitter has introduced a special emoji for the tenth season of reality TV show Bigg Boss.
When people tweet using hashtags like #BiggBoss, #BiggBoss10 and #BB10, the eye symbol of the show will be activated next to the hashtag.
According to a statement issued by the site, conversations around Bigg Boss 10 on the social networking site reached more than 1,11,000 tweets as the show premiered on Colors channel on Sunday.
Viral Jani, Head of TV Partnerships, Twitter India, said: "Each year, we raise the bar with Bigg Boss and introduce viewers to new innovations on the platform, and the first-ever Bigg Boss emoji will add to the excitement of Season 10 and delight fans across the globe."
Qandeel Baloch to appear in Bigg Boss 10?
The reality show, an Indian version of international series Celebrity Big Brother, features celebrities locked inside a house for three months under constant camera surveillance, without any gadgets or luxury. This time the spotlight is on the common man.
This year on one hand we will see 'common man', and on the other hand, the heady 'celebrity' brigade living under the same roof.
Salman Khan is back, this time to make history in Bigg Boss
The tenth season of the show is hosted by superstar Salman Khan. And the emoji will be active for the complete season.
Have something to add to the story? Share it in the comments below.
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ