Fashion brand comes under fire for all-female flash mob in Lahore
The video features five girls dancing to Beyoncé's Run The World
The video features five girls dancing to Beyoncé's Run The World . SCREENGRAB
Fashion brands tend to go to great lengths to market their products and gain popularity. In this case it was local brand Do Your Own Thing (DYOT) executing an all-female flash mob on the streets of Lahore.
On paper, it was a pretty safe route to go viral and it worked. Within a day of being posted, the video quickly racked thousands of views. But that wasn't the end of it. As more and more people saw the video, negative comments began surfacing about the message the video was sending to young girls.
The video, which features five girls shaking it on Beyoncé's Run The World on Lahore's Anarkali street, was apparently about women empowerment. But going by the comments, people didn't find any such message. In fact, most social media commentators saw the publicity stunt as exploitative and a clear case of objectifying women.
Saira, Shakira defend controversial fashion shoot
The ad makers were accused of not being able to differentiate between women empowerment and women objectification, with most people fuming about the exploitation of women in the name of marketing.
Watch the complete video here.
https://www.youtube.com/watch?v=WkjeP-aOO0w
Have something to add to the story? Share it in the comments below.
On paper, it was a pretty safe route to go viral and it worked. Within a day of being posted, the video quickly racked thousands of views. But that wasn't the end of it. As more and more people saw the video, negative comments began surfacing about the message the video was sending to young girls.
The video, which features five girls shaking it on Beyoncé's Run The World on Lahore's Anarkali street, was apparently about women empowerment. But going by the comments, people didn't find any such message. In fact, most social media commentators saw the publicity stunt as exploitative and a clear case of objectifying women.
Saira, Shakira defend controversial fashion shoot
The ad makers were accused of not being able to differentiate between women empowerment and women objectification, with most people fuming about the exploitation of women in the name of marketing.
Watch the complete video here.
https://www.youtube.com/watch?v=WkjeP-aOO0w
Have something to add to the story? Share it in the comments below.