Samsung S7 (R) and S7 edge smartphones are displayed after their unveiling ceremony at the Mobile World Congress in Barcelona, Spain, February 21, 2016. PHOTO: REUTERS
According to the press release, during the three-month period ending in May this year, almost 16 per cent of the customers preferred Samsung Galaxy S7 or Galaxy S7-Edge over Apple’s iPhone 6S and 6S-Plus, while 14.6% people purchased an iPhone 6S or 6S-Plus during the period under review.
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Apple’s iPhone 6S and 6S-Plus were released in September last year while Samsung’s Galaxy S7 and S7-Edge came out in March this year with an exciting and attractive Virtual Reality (VR) offer.
Despite being over taken in the terms of sales, Apple is still ahead of Samsung in customer satisfaction ranking as 88% of Apple’s customers intend to remain loyal and have no plans of changing their brand. On the other hand, 86 per cent of Samsung customers’ indicated that they intend to stick with the brand.
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Meanwhile, 14% of the people who purchased Apple’s iPhone devices during the period under review were Samsung customers previously. Only 5% of the Samsung’s sales came from people switching away from Apple.
With Galaxy S7 and S7-Edge already outselling iPhone 6S and 6S-Plus, Samsung is hoping that with the launch of ‘Note 7’ the company will also surpass the next device from Apple.
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