Pemra puts decision to ban condom ads on hold

Published: May 28, 2016
A screengrab of the advertisement

A screengrab of the advertisement

Pakistan Electronic Media Regulatory Authority (Pemra) on Saturday put the decision on hold to ban ads of contraceptives and family planning products.

“In the larger public interest, PEMRA, recognizing both shades of opinion in our society, has decided to put this [ban on contraceptives’ ads] decision for vetting to its boards for further deliberations,” the statement read.

Earlier on Thursday, Pemra issued a notice to all TV channels and radio stations across the country to ‘immediately stop’ airing advertisements related to contraceptives and family planning products.

Pemra bans condom ads

Defending its decision to ban the contraceptives’ ads, the regulatory body said “General public is concerned on the exposure of such products to innocent children, who get inquisitive on features/use of products.”

“PEMRA is not insensitive to public opinion. It is accountable to all levels, and respects the valuable feedback about all its decision. But in a situation where public opinion is so sharply divided, it is challenge for the regulator to take a decision acceptable to all,” the body said.

Acknowledging that its decision to put a blanket ban on such ads has raised concerns regarding medical and population control, Pemra said until a final decision is reached, there wouldn’t be blanket ban on all such ads.

Pemra bans ‘immoral’ condom advertisement

For the time being, “these ads would not be aired during primetime (as children could view them); special care would be given to the use of language and visuals to conform to our cultural values which are going through a slow evolutionary process,” the regulatory body maintained.

‘Objectionable’ content: Top court urges PEMRA to rope in channels

Discussing contraception in public is taboo in Pakistan, though some experts warn the population is growing too fast for the country’s natural resources to support.

According to the United Nations a third of Pakistanis have no access to birth control even though its population is growing by more than two per cent a year.

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Reader Comments (6)

  • Mubashir
    May 29, 2016 - 12:30AM

    Nice decision. Children were asking too many questions…Recommend

  • سے Shaam (Hanafi)
    May 29, 2016 - 4:51AM

    You should advertise and promote benefits of condoms, but you should refrain from using cheap, lucid and obnoxious characters and themes. Do not ape your neighbors bring in strong message on condoms and contraceptives in a discrete and watchable manner. If need be put it up during the adult watchable time zone.Recommend

  • Adnan
    May 29, 2016 - 6:57AM

    A bunch of crazies make decisions in Pakistan.Recommend

  • Kashif Naqvi
    May 29, 2016 - 7:33AM

    It is sadly a routine here that kids watch tv way into the night. Airing condom ads after prime time won’t work in our context. Ads therefore need to be discrete. Ad makers need to rise to this challangeRecommend

  • I. Khan
    May 29, 2016 - 8:35PM

    What a dumb decision, no birth control and no planning for future at all. Pemra banned Condom ads but it has several Pornographic web sites available in Pakistan for our youngsters. Recommend

  • Furkan Awan
    May 30, 2016 - 1:31PM

    PEMRA should know this that Our Bacha Party knows alot so need to ban them ! Recommend

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