Pemra bans condom ads

Published: May 28, 2016
Decision comes as a result of numerous complaints received by Pemra against 'undesired' content in condom ads. PHOTO SOURCE: AJC

Decision comes as a result of numerous complaints received by Pemra against 'undesired' content in condom ads. PHOTO SOURCE: AJC

The Pakistan Electronic Media Regulatory Authority (Pemra) has issued a notice to all TV channels and radio stations across the country to ‘immediately stop’ airing advertisements related to contraceptives and family planning products.

The decision comes in the wake of numerous complaints recieved by the regulatory authority against ‘undesired’ content in commercials for contraceptives.

Pemra bans ‘immoral’ condom advertisement

“General public is concerned on the exposure of such products to innocent children, who get inquisitive on features/use of products,” a notice issued by Pemra read.

It further stated that legal action will be taken against those who fail to follow the directives and continue airing such ads.

Pakistan is notoriously strait-laced when it comes to matters of sex and family planning is considered a taboo topic by many.

Notice issued by Pemra.

In September last year, Pemra banned an advertisement by a condom brand, calling it “immoral” and contrary to religious norms after receiving a deluge of complaints from the public.

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The condom company, Josh, was previously slapped with a ban two years ago after airing a humourous but risque advertisement featuring a leading model.

Discussing contraception in public is taboo in Pakistan, though some experts warn the population is growing too fast for the country’s natural resources to support.

According to the United Nations a third of Pakistanis have no access to birth control even though its population is growing by more than two per cent a year.

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Reader Comments (18)

  • JS
    May 28, 2016 - 11:21AM

    Just the move that was required to control this population time-bomb this country is currently manufacturing. On a side note, some years ago a friend of mine who worked for the UN, took me to his office/storage facility where meds, vaccines, etc sent by the WHO and UN are stored. From floor to ceiling, there were rows upon rows of condoms and birth control pills….dating all the way back to the 1950s….. Recommend

  • Bunny Rabbit
    May 28, 2016 - 11:30AM

    If ads are banned then paralelly they should increase things like the door to door campaining /education of newly married couples / awareness at maternity centres etc., Recommend

  • Don Barzini
    May 28, 2016 - 11:52AM

    The Perfect Ad for contraceptives would be a slideshow of all Politicians (including the head of the CII) followed by the screen fading to black and a picture of the product.Recommend

  • Adnan
    May 28, 2016 - 12:26PM

    Pak population to hit 300 million in 10 years !!Recommend

  • Ruby
    May 28, 2016 - 12:54PM

    @Don Barzini:
    You should be a director with that imagination.Recommend

  • Acorn Guts
    May 28, 2016 - 2:16PM

    Honestly, some times I cannot decide whether to laugh or cry. Our state of denial is getting epic every day.Recommend

  • Khalid Farooq
    May 28, 2016 - 3:04PM

    If girls can be married at age 9 as per IIC then why can’t they watch family planning adverts?Recommend

  • Dong
    May 28, 2016 - 3:14PM

    Right make sex a taboo topic in society and it will fix all the issues. Like Women not reporting rapes, Children not reporting molestation out of shame etc. Hats off to Pakistanis. Recommend

  • Khalid rashid
    May 28, 2016 - 3:27PM

    Are we living in 21 century or in stone age .instead we should educate people incl children on the subject and stop closing our eyes like a pigion .we are building a bomb much destructive than atom bomb.people should be made aware of this disaster if not taken care of .

    It is very naive policy to ban anything which the authorities have no will to solve them .kite flying. Ban it .family planning methods. Ban it .film Maalik . Ban it

    This is no solution to the problemsRecommend

  • sa
    May 28, 2016 - 5:04PM

    AND when our country should control population explosion this orthodoxy ruins the true meaning of advocating stance of population control. I feel pity for this orthodox religious theocratic mindset govt.Recommend

  • afzaal ansari
    May 28, 2016 - 6:29PM

    the stoppage of contraception and family planning advertisement of inquisitive risque sentiments is good efforts by govtRecommend

  • Bhangi
    May 28, 2016 - 6:51PM

    Our official institutions need to be rid of any religious influence. Be open, make contraception/birth control a choice vs taboo, openly discuss topics with your kids so they can keep an eye on signs of child molestation and are not ashamed to report it to their parents. And keep the mullahs where they belong, in mosques – not in govt institutions, parliament or any place they can lightly beat their better halves. Enough is enough. Bhangi out.Recommend

  • Ahmed
    May 28, 2016 - 6:58PM

    Issue was with the way the message was being presented , the content. I , fairly liberal, found some of the ads to be borderline obscene and distasteful. Good moveRecommend

  • Scepctic
    May 28, 2016 - 7:11PM

    Slowly getting disillusioned with this country. Came back from overseas by choice, because I had hope. Now, it seems like we are progressing backwards. Apparently preserving the morality of “innocent children” is more important than survival of our future generations. Apparently this will make our children more moral than children of much happier, developed and powerful economies. Disappointed. Recommend

  • eddied
    May 28, 2016 - 7:49PM

    Pakistan is keeping the people ignorant in the name of religion…it is a formula for disaster…Recommend

  • Adnan
    May 28, 2016 - 8:09PM

    The Arrow of Time.
    In physics, the concept of the arrow of time is always meant to point forward. But Islamic nations have found a way to reverse it. Surely this deserves the Ignoble Prize !Recommend

  • leela4fun
    May 28, 2016 - 8:34PM

    I am sure that ads depicting lightly beating of wives will not be banned!Recommend

  • Munir Husain
    May 28, 2016 - 10:31PM

    3.6 children per woman. That’s our capacity at the moment. I’m afraid it is set to rise further. Recommend

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