Corporate corner: Launch EFU Life awareness drive reaches K-P
EFU Life CEO stated that the initiative ‘Choti Rakam Bara Kamal’ is a step to reach the rural parts of Pakistan
KARACHI:
After a successful launch of the rural awareness drive ‘Choti Rakam Bara Kamal’ in over 30 cities of Sindh last year, EFU Life has now launched the second phase in Punjab and Khyber-Pakhtunkhwa (K-P). EFU Life CEO and MD Taher G Sachak stated that the initiative ‘Choti Rakam Bara Kamal’ is a step to reach the rural parts of Pakistan to educate people on the many benefits of life insurance, and the financial security that it offers to families. The campaign tagline ‘Choti Rakam Bara Kamal’ is linked with the bigger idea of ‘life mein kamal karna zaroori hai’.
Published in The Express Tribune, May 26th, 2016.
After a successful launch of the rural awareness drive ‘Choti Rakam Bara Kamal’ in over 30 cities of Sindh last year, EFU Life has now launched the second phase in Punjab and Khyber-Pakhtunkhwa (K-P). EFU Life CEO and MD Taher G Sachak stated that the initiative ‘Choti Rakam Bara Kamal’ is a step to reach the rural parts of Pakistan to educate people on the many benefits of life insurance, and the financial security that it offers to families. The campaign tagline ‘Choti Rakam Bara Kamal’ is linked with the bigger idea of ‘life mein kamal karna zaroori hai’.
Published in The Express Tribune, May 26th, 2016.