
While it is still not clear whether the new airline would be a stand-alone one or a subsidiary of PIA, the latest announcement in this regard, talks of creating an airline reflecting the past image of the national flag carrier; the crew and staff trained by the best institutions and, ensuring state-of-the-art service for passengers. Except for core businesses, the rest of the services of the new airline are to be outsourced; a lean management structure is envisaged for optimising its efficiency as well as an emoluments structure, commensurate with the quality of human resource. This is a mission statement, not a business plan. A business plan would consist of details about fleet strength, landing rights and other infrastructure. These cannot be reflected in a mission statement, which does not even say how a government, which has failed to turn around an already existing public-sector airline, would make the new one a profitable enterprise. Indeed, this very mission statement could have been used for restructuring PIA instead of hurtling it into the unknown. Instead, we have a new airline being launched by a government, which has been known to subscribe to the mantra that governments have no business to be in business.
Published in The Express Tribune, March 27th, 2016.
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