KARACHI: A memorandum of understanding was signed by The Pink Ribbon and Gul Ahmed on March 8, with the aim to raise awareness about breast cancer. The ceremony was attended by Gul Ahmed COO Shehnaz Basit and Pink Ribbon CEO Omer Aftab. Gul Ahmed aims to spread awareness about the disease through their stores and 360* CSR Campaign, that has been launched across the nation. Gul Ahmed has made Pink Ribbon Pakistan its exclusive CSR partner, with the goal to reduce the spread of this disease by educating the masses and to help raise donations for the Pink Ribbon Hospital project. The hospital will mainly identify and treat breast cancer patients. Aftab termed the collaboration of the two oraganistions a breakthrough.
Published in The Express Tribune, March 11th, 2016.