Mahira questions Pakistan's obsession with fair complexion
For this reason, many women use fairness creams, like Fair and Lovely, not to mention various other methods to lighten the colour of their skin. However, recently people have started to speak out against such ideals of beauty.
https://www.instagram.com/p/BCHEaEgmuus/
Three students from the University of Texas are fighting this cultural appropriation via their Instagram pages. Using hashtags #reclaimthebindi and #UnfairandLovely, these girls are celebrating dark-skinned beauty.
Ali Xeeshan: Promoting diverse beauty standards one shoot at a time
March 8 to 14 has been announced as #reclaimthebindi week and now also #UnfairandLovely week.
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Girls are sharing their selfies on Instagram as this movement gives them the courage to accept their colour without modifications. Check out some of the stunning pictures that prove beauty is not limited to being white:
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Thai skin whitening ad provokes race storm
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