A man poses with a magnifier in front of a Facebook logo on display in this illustration taken in Sarajevo, Bosnia and Herzegovina, December 16, 2015. PHOTO: REUTERS
Wednesday's deal comes nearly three years after the Wall Street Journal reported that photo and video messaging app Snapchat had rejected an offer from Facebook.
Facebook introduces video profile pictures
Masquerade, which announced the deal on its website, did not disclose financial details.
The deal is more a piece of Facebook's bigger effort to innovate into video, Monness, Crespi, Hardt, & Co Inc analyst James Cakmak said.
It is unlikely that Facebook would use Masquerade to significantly draw away Snapchat users, he said.
[fbpost link="https://www.facebook.com/zuck/posts/10102701376905821"]
While Snapchat has features such as bulging eyes, Masquerade allows users to add special effects including animal masks and snow to their photos and video.
Facebook rolls out video calls on Messenger
Masquerade, backed by Yuri Gurski and Gagarin Capital, said founders Eugene Nevgen, Sergey Gonchar and Eugene Zatepyakin will join Facebook.
The app will continue as a standalone product, Masquerade said.
COMMENTS
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ