Clearance online: John Lewis reports 10.7% increase in orders
John Lewis is the only major British retailer to publish weekly sales data
PHOTO: FILE
LONDON:
Britain’s biggest department store chain, John Lewis said it had seen a 10.7% year-on-year (YoY) increase in clearance online orders on Christmas Day and a rise of 11% in traffic to its website.
Clearance shopping on Christmas Day continued, with 75% of traffic coming from mobile devices like smartphones and tablets. British consumers have driven the country’s economic recovery over the past two years, helped by a plunge in inflation to around zero.
Published in The Express Tribune, December 27th, 2015.
Britain’s biggest department store chain, John Lewis said it had seen a 10.7% year-on-year (YoY) increase in clearance online orders on Christmas Day and a rise of 11% in traffic to its website.
John Lewis is the only major British retailer to publish weekly sales data. It has outperformed rivals for the last six years, helped by a strong online offering, modern stores and bias to the more prosperous southeast of England. There has been a 17.7% annual rise in orders in the first full half of clearance starting on Christmas Eve.
Clearance shopping on Christmas Day continued, with 75% of traffic coming from mobile devices like smartphones and tablets. British consumers have driven the country’s economic recovery over the past two years, helped by a plunge in inflation to around zero.
Published in The Express Tribune, December 27th, 2015.