A Japanese firm says it has the solution with what it describes the world's first smartphone that can be washed with soap and water.
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Waterproof smartphones have been on the market for a while. But telecom company KDDI says its new "Digno rafre" phone -- to be launched in Japan next week -- is the only one that can withstand a soapy bath.
"Our development team washed the smartphone more than 700 times to test its durability," a company spokesman told AFP.
An online commercial aimed at proving its credentials features a child dropping the phone onto a plate of food topped with ketchup.
His mother assures her shocked family that those red globs are nothing to worry about as she soaps up the phone under a running tap.
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The 21,600 yen ($175) gadget is mainly aimed at parents who want to keep their smartphones clean for their small children, a KDDI spokesman said.
But he also cautioned that only certain types of foamy soap could be used on the device, which will only be sold in Japan for now.
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