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PUBG MOBILE and the rise of Gen Z’s esports economy
PUBG MOBILE is actively shaping a generation of talent to succeed on the world stage
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APAG’s new era: An exclusive conversation with the CEO Mr Ahmad Ghulamhussain
APAG CEO discusses the new direction of the company and its future plans
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Telenor Pakistan unveils 'Voice Over Wi-Fi' services to revolutionise connectivity
VoWiFi allows uninterrupted communication in environments with weak or nonexistent mobile networks
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Giga Boutique Mall: Pakistan’s new lifestyle destination
Giga Boutique Mall combines convenience, entertainment, and modern shopping in one lifestyle hub
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Sting enters the track with Mercedes-AMG PETRONAS F1 Team
Sting joins Mercedes-AMG PETRONAS F1 Team in a high-voltage partnership
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King Salman Gate initiative gains global momentum: RUA AlHaram AlMakki seals 6 partnerships at Cityscape Global
The company hopes to attract pilgrims, tourists, and businesses to Makkah by creating inclusive destinations
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Beko reaffirms its confidence in Pakistan’s home-appliances sector
Koç Holding & Beko executives visited Pakistan to accelerate localisation and boost long-term Dawlance development
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Raqami Islamic Digital Bank acknowledges VIS Assignment of preliminary entity ratings
Short-term and long-term ratings for RIDBL reflect a strong sponsor profile, capitalisation, and governance framework
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Home begins here: Master MoltyFoam's philosophy inspires couples to build together
Master MoltyFoam embodies the spirit of modern love and partnership admirably in their latest campaign
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Cadbury Dairy Milk Pakistan leads the way with first-of-its-kind ‘Made to Share’ Creator Camp
Cadbury Dairy Milk partners with Ogilvy Pakistan’s PR&I division to redefine brand collaboration
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Years of service, moments of glory: The City School applauds its stars
The event combined recognition, camaraderie, and a musical evening reflecting the school’s vibrant culture
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Islamabad to host Pakistan’s first sustainable, wellness-led development
One Homes unveils Pakistan's first wellness-led residential development in Islamabad, blending design & sustainability
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Anosh Ahmed honours father’s memory with meal distribution at Karachi’s Jinnah Hospital
To restore hope and dignity, Dr Ahmed distributed 300 freshly cooked meal boxes to families in need
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Margalla Enclave: Islamabad's new address for luxury living
Pitched as the capital's fastest-developing project, Margalla Enclave offers a complete lifestyle package
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From scapegoat to centre of care: MoltyFoam’s new TVC champions mothers after childbirth
The TVC silently captures a new mother's struggle and offers a hopeful vision of a family choosing care over conflict
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Pakistan’s beacon of cardiac excellence: Tabba Heart Institute secures fifth consecutive American College of Cardiology Platinum Award
Their campaign 'Dil Hai Toh Zindagi Hai' urges Pakistanis to undergo regular health screenings before problems arise
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State Bank of Pakistan approves LemFi partnership with United Bank Limited for remittances to Pakistan
Via this partnership, customers will enjoy lower fees and a range of high quality, innovative new financial services
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Anosh Ahmed hosts grand Mehfil-e-Milad at Karachi Press Club with massive media participation
An exclusive five-star Umrah package was awarded at the event to journalists through a lucky draw
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The University of Bath School of Management: Where careers begin with confidence
Diverse learning experiences prepare graduates with the practical skills that make them employable
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Beyond coverage: How Titania (powered by TPL Insurance) is transforming insurance into a premium experience
With Titania, customers can expect faster onboarding, guided claims assistance, and ongoing support without any delay
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Elevating home entertainment: Immersive experiences with TCL and Audio by Bang & Olufsen
Featuring audio by Bang & Olufsen, TCL's latest line-up of TVs deliver clear, detailed, and immersive sound
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Introducing Pakistan's most iconic lifestyle project: Sky Garden Model Apartment by Riviera Group
The project aims to redefine urban leisure by creating an upscale destination for residents and visitors in Karachi
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MoltyFoam’s latest campaign celebrates the beautiful bond between parents and children
The campaign portrays Moltyfoam as a protector of family values aimed at preserving love, care, and enduring bonds
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A cup of care: How LIPTON is brewing change in Pakistan
As we celebrate Pakistan's independence day, let's acknowledge LIPTON's real contributions to the country
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Empowering the diaspora: How Bank AL Habib’s Roshan Digital Account fuels overseas Pakistani investment
Invest in Pakistan with security, ease, and flexibility with Bank AL Habib's Roshan Digital Account
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Sting’s Lazy Helpline flips the script on laziness at home
Sting bottles were delivered to doorsteps with crew members visiting households as part of this campaign
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Pepsi and PCB's historical partnership unveils the remarkable "Playboard" initiative: A game for emerging female cricketers
PepsiCo provided cricket kits for Pakistan's U16 and U19 women's teams to fuel the development of women's cricket
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Anosh Ahmed empowers public services via blockchain technology
With innovation, community empowerment, and Chicago Crypto Hub, Dr Ahmed promotes public policy adoption of blockchain
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Raqami Islamic Digital Bank and Haball join hands to launch Shariah compliant embedded finance for Pakistan’s SME sector
SMEs benefit from the partnership by gaining access to capital and growth without compromising their values
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A drop of hope: Securing water and livelihoods in Northern Pakistan
With the help of The Coca-Cola Foundation, a robust irrigation system was built for Tholdi and neighbouring areas
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Taptap Send enables charitable giving via new in-app feature
Donations can be made easily without the need to send funds through family members or third parties
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Driving Pakistan’s export future: Lucky Motor Corporation initiates export to Africa
The milestone reflects Pakistan's vision for export-driven economic growth
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Tired of your old AC? Upgrade to GREE’s Airy Series and conquer the heat
Compared to traditional air conditioners, the Airy Series can lower electricity consumption by up to 60%
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State Bank of Pakistan awards Raqami restricted license to begin operations as nation's first digital Islamic retail bank
Raqami Bank will provide customers with a completely riba-free digital financial ecosystem
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Global architecture giant set to enter Islamabad`s New Blue Area
With this breakthrough project, Pakistan's real estate industry is poised for growth and modernisation
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The international Qimam Fellowship expands to Pakistan to empower high-potential university students
Students will be selected for the program based on their academic performance and achievements
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From glass ceilings to corner offices
By collaborating with governments, businesses, and regulators, ACCA ensures that financial inclusion is a reality
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The ultimate guide to sending money to Pakistan securely
Compare transfer methods, avoid hidden fees, and get the best exchange rates when remitting money to Pakistan
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Ideas Cafe: A gourmet experience unlike any other
Ideas expands into the culinary world with their chic cafe at Dolmen Mall Karachi
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Grocery shopping for a big family? Here’s how Bazaar can save you time and money
Make grocery shopping fast, affordable, and stress-free for your big families with Bazaar
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DHA Indus Hills: The future of property ownership for Gen Z
Explore why DHA Indus Hills is the smart, sustainable choice for Gen Z investors
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CLEAR MEN teams with Peshawar Zalmi for PSL X to clean bold dandruff
To boost men's self-confidence, the campaign highlights the importance of scalp health
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vivo V50 Lite launched in Pakistan: The ultimate all-rounder for power, performance, and photography
Every moment becomes a work of art with the vivo V50 Lite's advanced imaging system
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B2B fintech Haball raises $52 million led by Zayn VC
Meezan Bank Limited, Pakistan's largest Islamic bank, rated AAA/A-1+, provided strategic financing of US$47 million
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University of Bath School of Management: A pathway to global career success
Bath's School of Management offers students hands-on learning, career support, and top academics
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World Sleep Day 2025: MoltyFoam and Sleep Research Foundation unveil ground-breaking sleep study
The findings aim to raise awareness, change behaviour, and improve sleep quality across the country.
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Tailor? Who needs one! The luxe appeal of '25 edit ready to wear suits collection by Ideas by Gul Ahmed
The ready-to-wear suits collection by Ideas by Gul Ahmed is here—effortless style, zero hassle, and budget-friendly
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Feeding the fasting – MTJ Foundation’s Ramazan ration drive provides essential aid
To make the holy month more comfortable, the MTJ Foundation provides families with special daily essentials
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Reviving a legacy: Faisal Town to transform Lahore’s historic hotel into a modern landmark
This project combines historical significance with modern luxury to reflect Lahore's vibrant spirit
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Redefining beauty standards: Introducing the extraordinary members of Pond’s Miracle Council
By showcasing beauty in all shapes, sizes, and varieties, these talented individuals have set new standards
















































