The LCCA Ground transformed into more than just a venue, it became a stage for progress, empowerment, and a bold statement in support of women’s cricket.
PepsiCo Pakistan, in collaboration with the Pakistan Cricket Board (PCB), officially launched the Pepsi Playboard, a revolutionary initiative set to change the game for aspiring female cricketers across the nation.
With the energy of a movement and the unity of a cause, the event brought together trailblazers of the game and champions of change.
Cricket icons Bismah Maroof and Urooj Mumtaz stood as role models for a rising generation. At the same time, voices like Hareem Farooq and Rafiya Nazir lent their support to a louder truth: the game belongs to everyone.
At the center of this campaign is the Pepsi Playboard, a unique interactive billboard equipped with real, professional quality cricket gear made especially for women. It’s more than just a symbol. It’s a practical step forward. Girls can walk up, borrow the equipment, play, and return it for the next dreamer waiting to shine.
Under the empowering slogan “Ab Hai Tumhari Bari,” Pepsi is challenging the status quo and addressing real hurdles: lack of access, proper gear, and societal support. This isn’t just talk, it's action.
To fuel the future of women’s cricket, Pepsi is also donating full cricket kits to Pakistan’s U16 and U19 women’s squads, laying the foundation for the next generation of stars. One speaker summed it up perfectly: “It’s time we stop asking girls to wait and start giving them the tools to play.”
With the Playboard, the boundary lines have been redrawn, not just on the field, but in minds across the country.
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