The willingness of the government to collaborate with online marketplaces for export capacity building is apparent

This article shall attempt to pinpoint another medium through which local MSMEs can engage in export activity

The aim is to outline an agenda for MSMEs to help them export their products at a minimum logistical cost

Ultimately, the success of these MSMEs will depend upon their access to the international market

Marketing, payments and logistics are essential for small businesses to have sustainable exports

Pakistan’s existing e-commerce policies could prove to be rather short-sighted.