Opinion
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Instilling emotions via campaigns in building brands
Marketing is about more than selling; it's about understanding consumers and creating emotional connections.
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Food trends impacting the CPG innovation
Food trends are evolving towards borderless innovations, impacting how consumers prep, enjoy, and relate to food.
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Influence of pop culture on marketing
Pop culture shapes marketing through celebrity endorsements, influencers, memes, and collaborations.
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High time to invoke Aristophanes
Punctuation, rooted in ancient Greece, shapes writing clarity and tone—essential for comprehension and rhythm.
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The most 'consequential' US election
In a close US election race, swing states hold the key as Harris and Trump face off with global stakes.
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How demographic change will likely affect the global order
Rising global migration shapes demographic trends, with immigration impacting economy, society, and politics worldwide
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Lammy's 'progressive realism' begins from China
David Lammy's China visit signals Labour's bid to rebuild UK-China ties with a balanced approach in trade.
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Leaders with a vision
Leadership visions shape nations, evident in the contrasting cases of Saudi Arabia and Iran.
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Governance of population agenda in Pakistan
Accountability and innovative leadership are essential for transforming Pakistan's population agenda for the change.
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In the service of public servants
The cycle of exploitation persists as rulers prioritize personal gain over the public's needs and welfare.
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Pakistan’s Strategic Climate Agenda for COP29
Pakistan ranks eighth in the Global Climate Risk Index, underscoring its high vulnerability to climate change
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Off-the-cuff disregard for diplomatic niceties
Dar's comments on Chinese security triggered diplomatic tension, urging better safety for Chinese nationals.
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Intolerant perpetual motion machine
Timothy Snyder's experience highlights medical bias, echoing broader systemic prejudices in America.
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Shenanigans at the stock market
Pakistan's stock market surge masks grim economic fundamentals, raising questions about its sustainability.
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Mr Trump, it's time to partner Pakistan's progression!
Pakistanis are eager to see how Trump or Harris will impact U.S.-Pakistan ties, affecting trade and security.
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Imperialism in the contemporary world
Imperialist appropriation drains resources from poorer countries through unequal exchange systems
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Lahore Biennials - promoting art to catalyse societal change
.Celebrating life; art and literature has been second nature of Lahori biennials
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26th constitutional amendment: experimentation continues
.Since independence, Pakistan's constitutional journey has been arduous and filled with challenges
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Realism and geopolitics
School of thought revolves around idea real world exists around us regardless of our thought or experience of it
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Once upon a time in Palestine
Reimagine history where Palestinians would understand the evil designs of their guests and expel them
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From Bretton Woods to the Kazan Declaration
.Any multinational alliance that does not have patronage of NATO. Five Eyes is considered 'adversary' by Global North
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Iran and Israel - hesitance to war
In one's opinion, this is the end of 'intentional' escalation from both sides
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Afghanistan's internal fault Lines
Reports indicate ideological divisions among Taliban leaders on governance, resource, international relations
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Redefining the judiciary via constitutional amendments
One of the most contentious aspects of 26th Amendment is its overhaul of judicial appointment process
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Poor at marginality
According to the PIDE, Pakistan's poverty rate stands at 39.5%
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Climate finance: a complex puzzle at COP29
Conference to prioritise establishing concrete frameworks for climate finance, developing carbon markets, damage funds
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Unacceptable solutions on dowry violence: call for genuine advocacy
.Research indicates women are likely to experience repeated sexual violence, severe physical assaults
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Rights of senior citizen in Pakistan
Senior citizens play a vital role in culture; Pakistan must enhance laws to protect their rights and welfare.
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Towards a multi-polar world: can BRICS, SCO serve as catalyst?
October 2024 saw the BRICS and SCO summits highlight the push for a multipolar world, challenging the US-led order.
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Why are we failing to eradicate polio?
Pakistan faces a polio crisis with 40 cases this year, highlighting urgent need for revamped eradication strategies.
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Science and simple solutions
Dr. Richard Cash’s ORS saved millions, highlighting the impact of simple, research-backed solutions.
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Think global and act local: Pakistan's SDGs challenge
Pakistan’s SDG efforts lag due to weak local engagement, needing more grassroots involvement for effective work.
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Modi's Mussalman problem
India's diversity faces challenges under Modi's leadership, with rising tensions between Hindus and Muslims.
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Untapped power
Pakistan's rich heritage can fuel growth and redefine its global image, but is the nation ready to embrace its past
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Agree-culture
Groupthink stifles individuality, conditioning students to conform rather than challenge ideas in education.
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False realities, forbidden histories and intellectuals
Babarra massacre highlights how propaganda shapes Pakistan's history, erasing regional diversity and truth.
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Brussels or Pyongyang?
The flow of information is crucial for democracy; without it, Pakistan risks dysfunction like North Korea.
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Justice Isa's legacy
Justice Isa prioritized powerful patrons over justice, undermining democracy and judicial independence in Pakistan.
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Hidden barrier to intellectual growth
Academic arrogance undermines higher education by stifling creativity and dismissing diverse viewpoints.
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Israel’s attack on Iran: What next?
Israeli airstrikes hit Iranian targets while sparing nuclear and oil facilities.
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The 26th amendment and misleading mutual felicitations
Pakistan's political landscape faces turmoil as abductions and coercion undermine democracy and judicial independence.
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The Overlook maze
Navigating Islamabad feels like a maze, with chaos from protests and VIP movements trapping its residents.
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The unseen threat
The FATF report highlights urgent reforms needed to combat money laundering and terror financing globally.
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Indo-Pak ties: the illusion of diplomacy at SCO Summit
Jaishankar's visit to Pakistan highlights diplomatic formalities, not a thaw in India-Pakistan relations.
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Great power struggle for undersea cable dominance
Undersea cables are vital for global communication, yet geopolitical tensions threaten their collaborative future.
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Possibilities to address America's democratic deficit
U.S. faces a crisis of democracy, marked by inequality, oligarchy, and a need for electoral reforms to empower voters.
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Out of $100 billion
IMF's new program offers stability for Pakistan but growth remains low; urgent investment needed for youth employment.
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HEC's new undergraduate policy: a path forward
Pakistan's new Undergraduate Education Policy is a pivotal step towards enhancing interdisciplinary learning.
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India joins the murder club
India faces serious allegations of extraterritorial violence, threatening its diplomatic relations with Canada and US
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