FAISALABAD:
In the midst of financial difficulties faced by the industrial conglomerates due to multifaceted challenges, Tauseef Enterprises Private Limited is rapidly expanding its businesses on the back of growing export volumes.
From 2008 onwards, many big companies like Chenab, Amtex Textile and Jia Textile either closed their business, or started operating at half their original capacity.
Initially, Tauseef Enterprises was just a small factory. Now it owns 14 units in Pakistan and two in Bangladesh.
In 1981, after completing his intermediate, Chaudry Salamat Ali – the Chief Executive Officer (CEO) of Tauseef Enterprises – started his business from a small-scale factory where he installed only eight knitted machines with the investment of just Rs200,000. It was his first step towards becoming owner of a conglomerate. He shared his success story with The Express Tribune.
“I was doing business in the local market of Faisalabad,” said Ali. “Some of the city’s exporters started buying my products and exporting them to international markets.”
In 1989, the company sent its first consignment – valued at Rs1 million – to Germany. In 1996, the company acquired Data Impex and doubled its production capacity.
In 2004, the company purchased machinery from Hajweri Textile, a closed unit. By 2008, he had acquired the New Light Hosiery Mills as well.
The company manufactures polo shirts, fleece, formal clothing, sportswear, sweatshirts, t-shirts, kids wear and trousers.
“From Rs1 million export in 1989, the company reached total exports of Rs202 million by 2002,” said Ali. “In 2007, the company’s exports crossed the Rs1 billion mark. It was a great achievement for us.”
In the year of 2013-14, where many Faisalabad-based companies registered contraction in exports, Tauseef Enterprises exports grew to Rs2.1 billion. Ali attributed the success to better planning and execution.
The company shifted to alternative sources of energy soon after 2007, when energy crisis started aggravating. To reap benefits of duty-free exports allowed to Bangladesh by the European Union, the company set up two factories in Bangladesh – Labbas Textile Mills and Taqwa Textile Mills.
The company is exporting goods to Germany, United Kingdom, United States of America and Middle Eastern countries.
In 2008, the company also purchased Ahsan Yousaf Textile Mills and ventured in home textile products.
“Pakistan is the best place for doing business,” said the chief. “The country has a lot of potential. European buyers are shifting to Bangladesh but it does not have an adverse effect on Pakistani markets.”
Ali added that Pakistan grows the best variety of raw cotton, has cheap labour and produces the best quality products.
“What the exporters require is reduction in cost of doing business and uninterrupted energy supplies,” he concluded.
Published in The Express Tribune, September 6th, 2014.
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COMMENTS (4)
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These people are pride of Pakistan. They create wealth and provide jobs. New generation should follow their foot steps and stay away from anarchists and fake revolutionary thugs.
@Aam Aadmi: We should draw inspiration from this story rather than dragging IK in everything.
An inspiring story! Thanks for publishing. Pakistani entrepreneurs should learn to follow the success stories, unlike always-crying Imran Khan whose pseudo-intellectual trolls are spreading hate & pessimism in the country.
Encouraging