Burger King comes to town unannounced

The area manager was reluctant to share information about the discreet launch.


Photo Ayesha Mir/Hifza Jillani October 05, 2013
Burger King Pakistan’s Boat Basin branch opens its doors to Karachi residents on Saturday evening. PHOTO: AYESHA MIR/EXPRESS

KARACHI:


Known for its scrumptious Whopper burgers, the global franchise Burger King finally arrived in Karachi with not one, but reportedly three outlets.


The launch was held on Saturday but kept under the wraps as most of the representatives of the fast food chain refrained from giving details.

The internee manager Azhar at the Boat Basin outlet said that the launch was supposed to take place at 10am but it got delayed to 5pm and then 8pm. The outlet, which is opposite Kentucky Fried Chicken and Karachi’s very own Mr Burger, wore a deserted look. Only a few SUVs were parked outside while at least a dozen private security guards stood at the entrance. A few owners and employees rushed in and out of the restaurant as passersby stopped occasionally to check out the famous Burger King logo.

The area manager was reluctant to share information about the discreet launch, saying that even he wasn’t aware that it was going to take place today. The employees did not even confirm if the BK branches at Khayaban-e-Nishat and Ocean Mall would be part of the launch, but social media was abuzz with news that they would open on Saturday.

Published in The Express Tribune, October 6th, 2013.

COMMENTS (43)

ananymous | 10 years ago | Reply

Some other party got the contract but due to mis-commitment from BK international they pulled back. They would have never gotten the franchise if the original investors had not said NO to burger king ... it fell into their lap because someone said NO first and then it was given to these guyss @Syed A. Mateen:

Irfan Anwar | 10 years ago | Reply

Really much bat trained persons working at Burger king" I really can't understand how appointed to those people, still need much better service. we are not talking about the strategy and advertising in Karachi, we cannot understand how soft beaning in Pakistan Karachi but we cannot understand how can apply brand like Burger King as blunder beaning in Karachi without properly brand staff who serve better in Burger king, we still not understand know the service in burger king how the guys serving to guest or customer, very much foolish, trust me, the burger king product like not as brand because all the product extra cook even cold drinks just full ice cubes, low quantity, no one have any idea how to serve the people coming at burger king the bun was to much holding actual position, same quality at drinks side.. no real experience noting value at the burger king MCR what going on and where is the Real MCR, honestly it like (Aam burger -(Khokhy wala burger) Burger King.

VIEW MORE COMMENTS
Replying to X

Comments are moderated and generally will be posted if they are on-topic and not abusive.

For more information, please see our Comments FAQ