Insurance: EFU Life launches Primus
“Primus” is an exclusive class of service excellence for high net worth clients.
KARACHI:
EFU Life, the largest private sector life insurance company in Pakistan, recently launched “Primus” - an exclusive class of service excellence for high net worth clients. The launch of this brand is another first by EFU Life in the insurance industry of Pakistan and is a unique concept in customer services focusing on the evolving needs of high net worth clients. Besides offering the clients an exclusive dedicated and personalised level of service, there are also a range of other benefits available to Primus clients such as discounts on international and domestic air tickets, travel and health insurance policies, renowned medical laboratories and diagnostics centers across Pakistan and a free executive medical checkup at the most prestigious hospitals of the country. The clients can easily access EFU Life through the dedicated helpline number or through their personal sales consultants. PRESS RELEASE
Published in The Express Tribune, November 13th, 2011.
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