Peak Freans Sooper holds award ceremony

Biscuit brand had recently launched campaign

KARACHI: Peek Freans Sooper, Pakistan’s largest selling biscuit brand, awarded the winners of its recent promotional campaign with 11 grand cash prizes and over 100 top-up prizes at the company’s regional offices in Karachi, Lahore, Islamabad and Multan on Tuesday.

The campaign titled, ‘Sooper Apki Zindagi Ko Kaise Super Banata Hai?’ was meant to get consumers from across Pakistan to share their experience of having Peek Freans Sooper with special focus on the significance of Sooper in their “Zindagi [life]”, the company said in a press release. Sooper, according to the AC Nielsen retail audit, has 37% share in the plain sweet segment of the branded biscuit market.

“The participation and feedback we have received from our customers is remarkable. It reflects how Sooper has become an integral part of their life,” EBM’s Head of Marketing Zulfiqar Ali Ansari said. “This gives us even more confidence and inspiration to continually strive to ensure the best product delivered to our consumers.”

The interactive customer testimonial initiative received a phenomenal response from across the country on various communication platforms such as the Peek Freans Sooper website, Facebook page, SMS and on-ground activations, the press release said. More than 100,000 entries were received through Sooper’s Virtual Experience Float and Sooper Velfie booth which was placed at high traffic locations across metros in Pakistan. Similarly, text engagement reached an incredible number of 200,000, it said.

Published in The Express Tribune, November 11^th, 2015.

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