NEW YORK: The number of videos viewed each day on Snapchat has tripled since May to 6 billion as the messaging app closes the gap with social media giant Facebook, according to a report in the Financial Times that cites people close to the company.
The Financial Times said that Snapchat confirmed the 6 billion figure but had declined to comment further.
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Facebook said last week that it had doubled daily video views to 8 billion from 4 billion in April, according to the report, which notes that social networking groups are vying for eyeballs in the fast-growing video segment.
Facebook's daily video viewing number is made up of both desktop and mobile views while Snapchat's is entirely made up of smartphone users, the report notes.
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Snapchat CEO Evan Spiegel said in May that the company plans to have an initial public offering but did not specify when that would happen. In 2013, Snapchat turned down a $3 billion offer from Facebook to acquire the company.
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