Located off Mehmood Kasuri Road, the unique space has been designed by Yousaf Shahbaz of Strata, encapsulating the philosophy of the brand it houses. What rivets one’s attention about the store’s layout is how easy it is to navigate around.
Read: The PLBW 2015 sneak peek
Classic elements, both indigenous and European, blend seamlessly into the store’s strong Art Deco aesthetic. “There were specifics that I was excited about, such as the brass jaalis, and keeping certain elements the same as the Karachi store. I left the rest up to Yousaf who went beyond my expectations,” said Misha.
She revealed that, in a first, the brand will offer a range of formals across multiple price points that are only one- or two-of-a-kind, along with separates that can be mixed together. With an e-commerce website in the works and to be launched soon for the convenience of Misha’s clientele, it seems that the brand is set on broadening horizons.
Bridals and casuals as well as heavy formals with a few clutches are stocked separately yet accessibly in the store. Misha feels that given her label’s growth over the past three years in the three categories, opening another outlet seemed like a “natural next step.” She added, “We already have clients and interest emerging from Lahore for bridal- and evening-wear.”
The casuals section features wrap-arounds, pants and tunics, which reflect a sense of relaxed and timeless elegance. Even with her formals, Misha manages to strike a balance between the traditional and the contemporary, which exudes her personal sense of style, also evident in the belted wrap-around with pants that she wore to the launch. Fellow designers came to show support to her, including fashion bigwigs Kamiar Rokni, Rehan Bashir and Khadijah Shah.
When asked about her personal favourites from the store, she said, “I have too many favourites to name all. I resist putting anything out there that I wouldn’t wear myself or recommend.” Her PLBW collection ‘Wanderlust’ also descended from the ramp to the racks in the store.
Published in The Express Tribune, September 25th, 2015.
Like Life & Style on Facebook, follow @ETLifeandStyle on Twitter for the latest in fashion, gossip and entertainment.
COMMENTS
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ