Established in 2007, the social music festival -- created to tackle global issues like poverty and inequality -- will be held this September at the UN General Assembly in New York. World leaders from 193 countries will announce new Global Goals designed to fight inequality, protect the planet, and end extreme poverty by 2030.
This year the festival will be held on September 26 in New York. Many activists, major world leaders, and celebrities will take the stage at the festival that is a critical lever for achieving policy and financial commitments that will shape the success of the Global Goals over the next 15 years.
Apart from Malala, other prominent figures who will be present are: Bill and Melinda Gates, UN Secretary-General, Ban Ki-moon, World Bank Group President Dr Jim Yong Kim, US Senator Chris Coons, US Representative Charlie Dent, Norwegian Prime Minister Erna Solberg, Swedish Prime Minister Stefan Löfven, Queen Rania Al Abdullah of Jordan, Prime Minister of Luxembourg Xavier Bettel, Prime Minister of Malta Joseph Muscat, Bono, and Sir Richard Branson.
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Some coveted businessmen are also included in the lineup for onstage appearances, like Gucci CEO Marco Bizzarri, H&M Conscious Foundation Acting Global Manager Maria Bystedt, Wikipedia founder and Wikia co-founder Jimmy Wales, AOL Inc CEO Tim Armstrong, and TED curator Chris Anderson.
Other world leaders who will not be physically present but will send onscreen video messages are Prime Minister of India Narendra Modi, President of Colombia Juan Manuel Santos, and Vice President of Malawi Saulos Chilima.
However, it is a music festival after all and will feature performances by Beyoncé, Ed Sheeran, Pearl Jam and Coldplay this year. Celebrities Kerry Washington and Stephen Colbert will host the event, and Big Bird of Sesame Street is also set to make an appearance!
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