22 independent labels to shine at PLBW 2015

Rising Talent section to show four upcoming bridal designers

KARACHI: This time of year, when the wedding season is in full blow, the fashion industry is also bustling, with the biggest event of the industry coming up soon. Fifth edition L’Oréal Paris Bridal Week, hosted by Pakistan Fashion Design Council (PFDC), will be held in Lahore from September 16 to September 18, stated a press release.

This year’s Bridal Week will feature 22 independent labels as full solo shows and capsule shows by newer bridal designers, who will create their own capsule collection with each, featuring eight ensembles.

The designers presenting their collections at the four day event are,  Ali Xeeshan Theatre Studio, Ammara Khan, Asifa & Nabeel, Élan, Fahad Hussayn, HSY, Karma Red, Misha Lakhani, Nickie Nina, Nomi Ansari, Saira Shakira, Sana Safinaz, Sania Maskatiya, Shamaeel Ansari, Republic by Omar Farooq and The House of Kamiar Rokni.

The Rising Talent Show will showcase four rising bridal designers including, Maheen Taseer, Zarmisha Dar, Faiza Saqlain, and JEEM by Hamza Bokhari.

Sehyr Saigol, the chairperson PFDC, commented, “We are particularly happy to debut our New Bridal Designers show this year as we sincerely believe fashion is not just about your stalwarts but  very much about injecting fresh, new, exciting design — hence our commitment to the Rising Talent Showcase with Bank Alfalah.”

She also mentioned that the drive to feature new bridal designers comes from their commitment to nurture the industry talent.

Published in The Express Tribune, August 27^th, 2015.

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