Soft image: Call for innovative ideas to promote tourism

K-P official wants everyone to pitch in for improvement.


APP July 30, 2015
K-P official wants everyone to pitch in for improvement. PHOTO: facebook.com/kptourism

PESHAWAR: In a bid to promote Pakistan’s soft image, officials of sports, tourism, culture, archaeology, museums and youth affairs department have been tasked to float innovative ideas to initiate new projects for boosting tourism in Khyber-Pakhtunkhwa (K-P).

Chairing a meeting at the Conference Hall of Tourism Corporation Khyber Pakhtunkhwa (TCKP) on Wednesday, the newly-posted secretary sports, tourism, culture, archaeology, museums and youth affairs department, Muhammad Azam Khan, said that they should come forward with new ideas to launch projects.

Khan tasked all concerned to carry out research and prepare innovative ideas for the promotion of tourism and present them in the next meeting.

He stressed the need for following merit and rules and warned that strict disciplinary action will be taken against violators.

Khan urged all concerned to avoid red-tapism in official work and perform duty devotedly. “Coordinate with other departments including the communication department to complete various schemes under the annual development programme in time.”

He added that provision of basic infrastructure to the tourist spots was central for the promotion of tourism in the province.

He also called for finding and identifying new tourist resorts in every nook and corner of K-P.

Earlier, the secretary was briefed on the ongoing projects and the schemes in the pipeline. He was apprised of certain problems and bottlenecks being faced which were damaging the implementation of their relevant projects, these were in turn solved and led to faster work output.

Published in The Express Tribune, July 30th, 2015.

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