Lala collaborates with Sonya Battla

Textile brand launches its ‘Signature Series Eid Collection’

KARACHI: Initially introduced to celebrate the 65 years’ experience, the textile brand LALA aims to collaborate with complementary brands to create, manufacture and retail specific collections throughout the year with its Signature Series platform. The brand has made its debut of LALA Signature Series by launching an Eid collection in collaboration with designer Sonya Battla on June 11, according to a press release.

The team of two has worked together to bring out classic prints with a contemporary touch. The range consists of ten designs in fresh pastels that feature summer bursts of bright colour and are available in fun kurtas and three-piece suits. These designs incorporate embellishments with embroidered patches and satin finish on luxurious lawn, chiffon, silk and satin.

On the launch of this collection and the first collaboration with Sonya Battla, Pervez Lala, CEO LALA, said, “It’s an exciting step in a new direction for us, as we build upon our brand through the strength of mutually beneficial collaborations. With this concept, our resolve is to build a commitment to cross brand synergies, whereby we work with leading Pakistani talent in coming years to introduce new, dynamic cross-collaborative initiatives through long term and ongoing collections and lines.”

“Keeping this in mind, we are delighted to bring Sonya’s design vision to our retail sensibility,” he added.

In recent years, the brand has expanded with seven diverse retail brands providing accessible summer; midsummer and winter fabric ranges within Pakistan, India, Bangladesh, the Middle East and the UK.

Published in The Express Tribune, June 22^nd,  2015.

Like Life & Style on Facebook, follow @ETLifeandStyle on Twitter for the latest in fashion, gossip and entertainment.