The product has been endorsed by Bollywood celebrities like Big B, Madhuri Dixit and Preity Zinta. Photo: Indianexpress
Nestle India promises to support celebrity endorsers of Maggi noodles after recent controversy.
In the past the brand has been endorsed by Bollywood superstars Amitabh Bachchan, Madhuri Dixit and Preity Zinta.
According to Indian Express, the company said, “We will support them if there is any problem."
Some state governments have banned Maggi for 15 to 30 days. While many demand for immediate tests to be conducted on the noodle brand.
Read:India capital bans Nestle noodles in growing lead scare
The popular snack from the Nestle India kitchen, has been in the news after a lab report confirmed high levels of lead in the product.
A case is registered against the company at a local court in Barabanki, Uttar Pradesh by food regulator FSDA (Food Safety and Drug Administration). The chemical monosodium glutamate (MSG) and lead were found in excess, crossing the prescribed limit in Maggi samples.
Big B instantly distanced himself from the brand saying that "he does not endorse the product anymore."
Whereas Bollywood actress Preity was shocked on the account of being sued for doing the Maggi commercial nearly 12 years ago.
Reading the news about me being sued for doing the Maggie commercial over 12 years ago ? 12 years ago ? How does that happen ?
— Preity G Zinta (@realpreityzinta) June 3, 2015
Madhuri took to micro-blogging site Twitter to explain her current feelings about the product. "Like most of India, I have enjoyed Maggi noodles for years. I was very concerned after recent reports and met with the Nestle team. Nestle explained that they always place the consumer first and have the highest quality standards."
Nestle explained that they always place the consumer first and have the highest quality standards. (2/3)
— Madhuri Dixit Nene (@MadhuriDixit) May 30, 2015
She further added that "Nestle has reassured me that they adhere to stringent testing for quality and safety and are working with the authorities closely."
Nestle has reassured me that they adhere to stringent testing for quality and safety and are working with the authorities closely.
— Madhuri Dixit Nene (@MadhuriDixit) May 30, 2015
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