PHD Pakistan has taken on digital marketing duties for Unilever Pakistan after a highly fought pitch process that began in November 2014. PHD Pakistan was awarded the digital contract for their Home Care and Personal Care segments that consists of 10 brands including Surf Excel, Fair and Lovely, Ponds and Vaseline. Susana Tsui, the CEO for PHD Asia Pacific, was pleased at the achievement. “It’s always wonderful to hear of our partners gaining fresh ground with our global clients,” she said. “Unilever is at the core centre of our focus and we are extremely excited to add PHD Pakistan to the Unilever partner network. Unilever is the most prestigious of our businesses and we fully support the Pakistan operations with knowledge, technical skills training and sharing of global Unilever practices.”
Published in The Express Tribune, May 5th, 2015.
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