T-Diaries: Nilofar Pirzada

A glimpse into the world of Pakistani powerhouses

What sparked your interest in the fashion and beauty industry?

Having grown up with three sisters and then raising three daughters of my own, I spent enough time at different salons to identify what was missing. I strongly believe that luxury is an experience. Its not just about spending money but rather having taste, developing it over time and understanding how to apply it to every aspect of your life. This is the philosophy I applied to my business.

Trends and styles are constantly changing and people want to have the latest look when it comes to hairstyles. How do you manage to keep your clientele satisfied?

Taste, style and people themselves evolve with time. The key is to never stop learning. Trainings, travelling and meeting like-minded people not only keeps me on top of current trends but also helps me identify the upcoming styles.

How has the Pakistani beauty industry changed over the past years?

Beauty, taste and lifestyle have evolved a lot over the past few years. Social media and internet has connected the world. Women have all this knowledge in their palms. It has brought around a great change as not only do we know what we want but we are now, finally, focused on ourselves.

Is there any room for improvement for the Pakistani beauty industry?

There is always room for improvement in every aspect of life. What we need in the beauty business today is determination and a long-term vision. Every business or journey has its ups and downs. Success takes time; the key is to never give up.

What are some of your favourite hair products/tools?

I am a big fan of L’Oreal products! Their mask for dry, damaged hair and mythic oil works wonders on my hair.

What is the most important thing to keep in mind before styling a client?

The most important thing is the client herself. You have to understand and listen to the woman in front of you. The key is to not loose the essence of a Pakistani woman.

Who has inspired you the most throughout your career?

Honest, genuine, hardworking and passionate women who make it big inspire me.  Women who succeed professionally while maintaining great home lives are my absolute favourites. Other than that, I am amazed by random generosity and sweet gestures

Any advice to young women aspiring to work in the beauty industry?

This is a great time to be a part of the beauty industry. It has now earned a position of respect and success and the key is to focus on your own strengths and find your own niche.

Nilofar Pirzada

Founder of Neelo’s Salon and Spa

Published in The Express Tribune, Ms T, March 1^st, 2015.