Celebs get in LINE for the World Cup

Pakistani luminaries will be participating in the World Cup’s live telecast through new show.

KARACHI: Popular celebrities like Ali Azmat, Noori, members of the LAAL band, Shiraz Uppal, Mathira and TV show host Waqar Zaka will be joining live from Australia to cheer for the Pakistani cricket team, stated a press release. LINE, a leading app with active users globally, is bringing the experience of watching cricket matches held in Aussie land and New Zealand to users in Pakistan via its new LIVECAST feature. The show will include participation of these celebrities who will provide their commentary on the game.

Zaka has been providing motivating stories related to cricket matches as well as exclusive scenes of the event, interviews and conversations with the players and cricket enthusiasts. On sharing the World Cup experience with fans in Pakistan who didn’t have the opportunity to watch the matches live, he says, “It is wonderful to be a part of a truly live platform which gives an opportunity to connect with numerous fans of cricket in real time and give them a taste of the atmosphere that exists down under.”

Additionally, the participating celebrities are excited to have cameras installed in their living room for the show called Chak De Pathey. This will connect them live with the app users who will be able to listen to their views and opinions regarding the 2015 World Cup.

Published in The Express Tribune, February 21^st,  2015.

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