A new snack called ‘Load shedding’ hits the shelves in Mingora. PHOTO: FAZAL KHALIQ/EXPRESS
So to say, from now on at least children will not cringe at the word ‘load-shedding’ whenever they get to hear it.
“There are numerous snacks named along these lines. Time pass, Easy Load, Drone Baba, Wakhla Maza are some of the popular ones,” said Fazal Wahid, a shopkeeper in Amankot, while talking to The Express Tribune.
“The standard snack brands are too expensive for poor children while these local snacks suit their pockets well,” said Iftikhar Khan, another shop owner.
“I really like the flavour. These packets have less air and more chips,” Zeeshan, a child, said gleefully.
Published in The Express Tribune, January 2nd, 2014.
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"less air and more chips” .. a sound message for branded chips manufacturers:-) thanks Zeeshan!!! These local chips manufacturers have no doubt took up names of for their products which do not require much of advertisements.. good thinking:-) what better way to deal with problems!!!!!!
Seriously??? A snack named Load Shedding ? Is this another way of protest by the people of Pakistan? or it something like .... no matter what happens ... we as a nation will find some source of happiness out of it ... Probably that's why we were ranked very high in the list of "Happiest nations" but one thing is a point of concern ... hygiene level of these snacks ... cheap snack means they must have been prepared without any regard for the cleanliness and hygiene that must be catered for while preparing snacks. There is no organization in Pakistan which can give a certificate to all such food companies that their products are edible meet the food standards.