Pushing oneself to the Max

What is possibly Defence’s only executive gym, Max Fitness, formally opens.


Hani Taha November 25, 2010

LAHORE: Maybe it’s Kareena Kapoor’s size-zero or just that people no longer find a bulging tummy desirable. But fitness has become the trend in an over indulgent city.

It was no wonder then, that one saw a much toned Farhad Humayun of Overload at the launch of what is possibly Defence’s only executive gym, Max Fitness, last night.

As shocking as it sounds, Defence has had no reputable gym till date. Shapes, which is recognised as a pioneer in gym facilities in Lahore, has a dilapidated branch in Defence. Equinox, once a popular spot has shut down. Max Fitness, therefore, steps in at the right time with a modest exercising area replete with high tech Italian sports machines and two female and four male personal trainers.

In addition to the usual equipment, Max Fitness boasts of a health café and power yoga, aerobics and soon to be introduced Pilates classes.

“A healthy environment is very important for a gym. Starting from clean premises to personal lockers and hygienic changing and shower areas to healthy low fat snack options, Max Fitness provides them all. Our special packages also include a low fat healthy lunch meal option for those who work nearby and can avail their lunch hour to exercise,” explained Wajahat Feroz, the owner.

Although Max Fitness’ location earns it a few extra points – next to Chen One, opposite Lark and Finch in Y-block – it needs more than that to succeed. Feroz aims to be a part of the recent trend of foreign trainers that the Sukh Chan Club introduced with its popular African trainers with a Russian and German aerobics instructor. “We will get more on board as our clientele expands,” he promises. “We will gain an edge by calling up our clients to ensure that they come to class and do not just sign up and leave. Unlike other gyms, we will push our clients to continue with their training and excel.”

Published in The Express Tribune, November 25th, 2010.

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