Success story: Milking money in the dairy farm business

Published: December 28, 2014
The government has long been criticsed for not doing enough for the dairy sector. PHOTO: FAREEHA MUFTI/EXPRESS

The government has long been criticsed for not doing enough for the dairy sector. PHOTO: FAREEHA MUFTI/EXPRESS


Eight years ago, after graduating from the University of Agriculture Faisalabad, Basharat Jaspal decided to try his luck in retail business. Today, when he looks back, he feels it was one of the best decisions of his life.

Jaspal started a dairy farm with five buffaloes and climbed the success ladder.

Within eight years, he became the owner of Sarbuland dairy and livestock farm in Faisalabad, which comprised over 500 buffaloes and cows. The cost of a single buffalo ranges between Rs200,000 to Rs400,000.

“I do not belong to a business-oriented family,” said Jaspal. “I am just an agriculture graduate with a humble background.”

The farmhouse sells roughly 3,000 litres of milk every day to Nestle, a multinational food and beverage company headquartered in Vevey, Switzerland, and, through his chain of stores, gives an annual turnover of Rs72 million.

Agriculture contributes roughly 21% to the total GDP but people attached with this profession are often out of touch with mainstream economic activities associated with the sector; the reasons being lack of education and modern techniques.

Pakistan is one of the top six milk producers in the world but farmers are not well equipped to avail benefits. The Buffalo Research Institute (BRI), funded by the Punjab government, is not fully functional as majority of the posts are vacant, reflecting government’s negligence.

“Usually, the farm owners prefer cows over buffaloes as the former produces more milk,” said Jaspal.

He invited an American nutritionist and discovered that buffaloes needed good nutrition and a proper feed and environment to be viable for commercial purposes.

“Milk produced by buffaloes is the best, as it carries 60% less cholesterol compared to cow milk.”

Faisalabad is the top ranked city in terms of buffalo population. But the provincial government is reluctant to support the dairy sector and there are no proper buffalo vaccination programmes.

Jaspal is offering a four-month internship programme to students of Doctor of Veterinary Medicine (DVM) University of Agriculture Faisalabad.

To uplift the sector, another organisation “Buffaloes Breeding Association Punjab” has been set up to create awareness about the top ranked breeds.

Neeli Ravi buffalo is the best breed in the world. Indians considered their buffaloes ‘Murrah’ to be the best in the world but a recent research and international cattle shows proved that Pakistani Neeli Ravi was the world’s best.

The world record breaker Neeli-Ravi buffalo produced more than 47 litres in 3 milking sessions during a buffalo gala competition in April 2013 at BRI Pattoki. That particular Neeli-Ravi buffalo belonged to Jaspal’s farmhouse.

Another of Jaspal’s cow won another competition organised by the University of Veterinary and Animal Sciences (UVAS) at Pattoki in 2012 by producing 62.38 litres milk in a day.

The Neeli Ravi breed bull provides plenty of meat which is in demand across the country. The bulls are used for improving the milk productivity of dairy buffaloes usually through artificial insemination.

Recently, a five member delegation from South Asian Association for Regional (SAARC) agriculture centre visited Pakistan’s “Surbuland Dairy and Livestock Farm” Faisalabad besides visiting Dhaka, Bhutan, Bangladesh and Sri Lanka to examine high-milk yielding buffaloes.

Published in The Express Tribune, December 28th, 2014.

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Reader Comments (10)

  • Bro
    Dec 28, 2014 - 3:57AM

    Welldone Basharat bhai…….. proud of you


  • Imran
    Dec 28, 2014 - 5:23AM

    Great story. The spirit of entrepreneurship needs to revive in Pakistan. More power to you Mr. Jaspal.


  • Ali
    Dec 28, 2014 - 11:28AM

    Thanks Imran and Fareeha for bringing it up … It is a lesson for those who relies on luck …


  • Rashid
    Dec 28, 2014 - 12:04PM

    Thank u tribune for this inspirational success story. I m waiting more to come. Well done mr jaspal u r a role model for our youthRecommend

  • Dec 28, 2014 - 12:46PM

    Viva! Bravo! Mubarak ho! Basharat Jaspal Sahib, this is the kind of news one likes to read with the early morning cup of tea. Thank you Fareeha, Imran, and ET. Salams to all


  • Shakil Khan
    Dec 28, 2014 - 3:22PM

    Inspiring and way to go for young graduates instead of searching for jobs!
    Pakistan success lies with setting up industries that are agri based as its economy in real terms based on agricultural produce. It will create jobs and export potential is immense!
    This needs to be replicated, plus Next steps, set up finish product farms that can process and export dairy and agri based produce.


  • ExcellentJob!
    Dec 29, 2014 - 10:41AM

    Wonderful News! After congratulating on you successes and future plans for Pak Dairy World. I like to request an effort for avoidance of milk-shots and antibiotics to cattle which might comes down into the milk that effect human babies growth & development. I’m glad a university educated & degree holder is running a dairy business. Hopefully more will follow!


  • Adnan Mahmood
    Dec 29, 2014 - 12:38PM

    well written keep it up



  • sreekantan.Nair
    Dec 30, 2014 - 9:55PM

    Congratulation on your Success.It will be motivating and Inspirational experience for all those
    in the Dairy field.


  • Samina Doodwala
    Dec 31, 2014 - 5:44PM

    shame on Agriculture Minister for neglecting the Buffalo sector ..and keeping posts vacant while farmers suffer ..


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