Pakistani entrepreneurs have been urged to develop international standard brands to capture open global markets and earn valuable foreign exchange for the country.
Speaking at a seminar on “Brand products, a key to success in international markets”, Federation of Pakistan Chamber of Commerce and Industry Brand and Marketing Committee Chairman Sheharyar Ali Malik said that it was high time that focus is put on branding.
He said vertical integration and institutional network are to be strengthened on modern scientific lines to meet the future challenges of global marketing.
The chairman said that private sector has to come forward and develop their own brands for their survival.
He said Pakistan is producing some of the best products in the world in sports, textile, fruits, vegetables, handicrafts and in several other sectors but not exporting them under its own brands. “We must not only develop but promote brands through manufacturing the best quality products, which is the need of the hour”.
Published in The Express Tribune, October 16th, 2014.
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