Global media agency of the year: Adweek awards title to OMD

KARACHI: Adweek has named OMD as the ‘Global Media Agency of the Year’ following a revenue growth of $225 million in 2013. “New business is fundamental to every marketing service organisation,” says Mainardo de Nardis, global CEO of the Omnicom Media Group.  “But for us, it’s even more important to retain the clients we have, and to constantly expand the remit we have, the scope of work, and perhaps the number of  markets in which we work together.” OMD last year launched Vision, which it describes as an ‘operating system’ whose core is a global strategic approach supported by an online tool kit.  In de Nardis’ words, the system exists “to help our clients manage their business and their brands, not just the awareness”.

Published in The Express Tribune, March 26^th, 2014.

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