KARACHI: Bank Alfalah Limited has introduced a platform to discover the potential talent of Pakistan. The Rising Talent Award will be given to four young designers for their outstanding work presented in the Pakistan Fashion Week. The bank will also give Rs500,000 to the most talented designers. The winners will be selected through a transparent online process. Indus Valley School of Art and Architecture and Asian Institute of Fashion and Technology are participating in the contest. The work can be seen at http://www.facebook.com/pakistanfashion.org. The Chief Executive of Bank Alfalah Atif Bajwa said that the bank has always supported the entrepreneurs playing important role in the country’s economy.
Published in The Express Tribune, February 21st, 2014.
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