But explaining the PPP’s ideological significance then is not the purpose of the piece. It is basically to draw the good professor’s attention towards the new reality that we live through: an age in which leaders seem to grow, not on the basis of ideology (or just ideology), but a lot of good marketing through media. Media has produced many leaders. It has turned generalists and many mediocres into most-coveted scholars, analysts and experts. Television cameras certainly do wonders, including selling you as a true believer especially when you say your prayers in the glare of television cameras. So, all you need to do is appear on the cover of a lot of important foreign magazines’ local franchises and get shown around on television screens 24/7 to be pronounced a leader with promise. At least the coterie of supporters or sycophants will convince you that you have made it. This formula does not require hard work on ideology. Or even if you do manage an ideology, it can be easily cushioned with slogans to avoid the rude shock that comes with having an ideology — the need to fulfil promises.
Even if getting rid of rising extremism is the newfound ideology, the goal needs firm commitment. Many have appreciated Bilawal Bhutto Zardari’s loud condemnation of militancy in the country at a time when other leaders have kept silent. But then in an interview to an Indian journalist, Suhasni Haider, the young Bhutto-Zardari did say that his was not an open challenge to the militants. So, if it is not that then what else justifies this lavish expenditure of public funds? After all, Sindh has an indigenous culture of festivals where ordinary people participate, even those who cannot afford to buy expensive tickets for some of the events listed as part of the ongoing Sindh Festival.
Right now, the marketing team seems very high on creating opportunities for media galore, even pushing journals and journalists to do a cover page. However, young Bilawal must reach out for an ideology, which means doing real things that deserve a splash on the cover page.
For instance, what about uplifting the conditions of people from the Makran coast — whose tradition is the donkey race — some of whom live in Lyari in dire straits. Again, Mubarak village where the deep-sea fishing competition took place is located 30km from Karachi and is deprived of a jetty, which means these people cannot even make it to the hospital in time. Over the years, the navy has pushed the people inland even selling sand around them. The lifting of sand has worsened the condition of the road from Mubarak village to main Hawksbay.
Similarly, what the poor people in Sindh and Punjab deserve is better distribution of land and other resources required to make land cultivable. I was recently talking to a few women in a small village in Punjab asking them about problems that the area faced. I thought they would tell me about the poor quality of water, lack of employment, poverty, etc. Of course, they did mention poverty, however, they started with talking about the humiliation of passing through the land of big landowners around them. Since there was no approved road from where they lived to the main road in the area, they were forced to pass through the big landowner’s land, who would embarrass them often by denying access according to his whim. They were also bitter that they could not even buy land because whenever land came up for sale, the rich landowners were the first to buy, leaving the poor with no opportunity for ownership. The conditions in Sindh are equally unenviable.
It doesn’t take rocket science to figure out that people in this country badly need equitable or better distribution of land. The agenda, nevertheless, is very tough to implement and especially tough on friendships and associations of the young Bhutto-Zardari.
But even if he were to stick to the original plan of fighting extremism, the first and foremost task is to ascertain which of his party stalwarts have links with militant groups and their supporters. It is not an odd request because if Bilawal would ask Rehman Malik, he will find out details of the deal struck with the Lal Masjid cleric and his wife under which the mosque was reconstructed and the cleric reinstated. Even Umme Hassan went around South Punjab and other places collecting funds and recruiting women. In addition, the state of religious minorities in Sindh is increasingly becoming precarious. History shows that a lot of Muslim landlords in Sindh were eager to seek independence to get rid of Hindu moneylenders and capitalists. It is still material reasons that provoke a lot of activities against these minorities.
But one really wishes the young PPP leadership well and hopes it discovers the real issues and challenges in Sindh and the country at large. Meanwhile, one would prod the professor again to revisit his theory, that is, in case the new leadership proves to be nothing but media blitz.
Published in The Express Tribune, February 13th, 2014.
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COMMENTS (16)
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At least Sindh festival was something nice for a change.
Bilawal is no different than Benazir, if benazir can become a big leader in pakistan, why not bilawal? After all, its Pakistan.
"renowned political scientist Mohammad Waseem" ---where? Seems you have benefited a bit from this "renowned Mohammad Waseem" and the 'art' that he is known for and good at.
Good column but you avoided to name the person you were trying to name. Try to accept Imran Khan. Like the rest of Pakistan has and then Judge weather he can deliver or not.
ET has double standards that for sure :)
In the days of ZAB the media was in its infancy and an idealogy was needed in order to project a certain image. The fact that the idealogy was ' empty ' and only a slogan to hoodwink the people, did not take long to surface. Bilawal is not being groomed as a leader, a leader is a man apart, he is being groomed to understand how the machinery works to ensure that this handful of people remain in luxury and power and keep hoodwinking the people. The art is to fool the people ALL THE TIME.
@sensibe:
I agree with you but greatest contribution PPP ever made is to politicise the working class of this country and giving a sense of ownership to Pakistan's peasants. But this political awareness diluted in next 20 years, thanks to MMA (Mullah Military Alliance). It's true that it needs a serious revamping and author has given good advice to young Bilawal and he should listen to her.
@Multani:
I think machismo is better than outright submission purely out of cowardice. Baby Bhutto may be just a baby (which even apparently, he is not) but he is not a coward. He may be feeding on Mr. 10 Percent's ill gotten wealth (that too according to the media propaganda) but he is not growing and feeding on Goldsmith's property and wealth unlike the hybrid babies of a so called charismatic leader. Moreover, fork tongued hypocrite is one who exhibits hyper religiosity while in Pakistan and attends expensive royal ball parties while in UK :)
I hope ET would publish this reply...
PPP is far from perfect. That said, it does something for Sindhis. Other parties have done NOTHING for Sindh. Since 1947.
In five years of (mis)rule, PPP did to itself what the "establishment" could not do in decades. The way young Zardari is running the Sindh festival, it is clear that he has got his looks from his mother but brains (or the lack of it) from his father. So rest assured, he will never make it big on the changing political scene in Pakistan. In coming years, even Sharifs might find it hard to hold their sway.
Great Op Ed and advise to PPP and its young leader.
PML.N is the party of Lahore and they did something for Lahore, MQM is from Karachi and yes they did something for Karachi and similarly PTI is putting all his efforts to improve the governance in KPK and PPP who is known for his staunch supporter in Sindh particularly Larkana and Lyaree, and what PPP has done for these two cities is open secret. Currently PPP has nothing under his belt to prove that PPP is an awamee party and has the quench for the service of nation. So, splashing the public money in media to establish Bilawal as a leader will be futile exercise in the long run.
Some good suggestions that PPP should consider to shore up support among the people. At the same time Sindh Festival was an excellent initiative. Bilawal still has a long way to go but at least he has the spine to speak out against extremism. Other "leaders" can take a leaf or two out of his book.
-A horrendus 5 years term which had the same people who surround him now -Failure to admit past mistakes -No sign of improvement in Sindh despite 5.5 years -All talk NO Action
And 'analysts' still write about him as if he is a prospect for the future
Not to worry. It is a media blitz, evidently. Baby Bhutto has a forked tongue. Depending upon who he is talking to. There is no substance no body no sincerity in the pablum dispensed by him. Even the village idiot can detect a lack of charisma, vitality and plain machismo. Would be well advised to decadently languish in France. And find innovative ways to dispense $1.5 billions of the Mohtarma's share to the family coffers. Mr. 10%...