Pakistan mobile internet use to overtake desktop in 2014: Survey

Published: December 3, 2013
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Source: Pakistan Digital Consumer Survey

Source: Pakistan Digital Consumer Survey

Pakistani internet users are rapidly moving towards a new era of mobile internet dominance over access from desktop computer, a new survey sponsored by Google has found.

According to a press release, this trend follows a decline in the prices of smartphones and tablets, and anticipated launch of 3G services.

Internet-capable feature phones are expected to continue to play an important role, too. An additional factor is the unreliability of the electricity supply which is also helping to promote the usage of tablets and smartphones in Pakistan.

The findings come from a survey of over 1,000 Pakistanis by research firm IDC on behalf of Google. The “Pakistan Digital Consumer Study” conducted earlier this quarter took a look at the life of the connected Pakistani consumer.

The survey found that digital consumers are engaging more with the internet than ever before. The study revealed that home is the preferred location for Internet access — even for mobile-only users, who prefer to use their home wi-fi connection.

The top three activities in Pakistan both on desktop and mobile Internet are: social media, email and general search.

The main challenge of Internet proliferation in Pakistan are the quality and reliability of connectivity — including poor speed or bandwidth availability, perceived value-for-money, customer service quality, limited choice of plans and frequency of service interruptions. The unreliability of the power supply is also a factor, the press release stated.

Main findings

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Reader Comments (7)

  • Cheeko Beeko
    Dec 3, 2013 - 7:44PM

    Though PTA is the parent company and PTCL is its sabordinate company but the Internet service provider is PTCL which is not coming upto the expectations of PTCL broadband users.

    PTCL while issuing bills for the month of October has indicated that as from November it is going to upgrade the 1 MB users to 2M

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  • Punjabi
    Dec 3, 2013 - 8:17PM

    Meanwhile, Nawaz Sharif is busy investing government money in providing these Laptops of no use

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  • Aun
    Dec 3, 2013 - 8:25PM

    Well, that’s a good news to hear.

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  • Sameer
    Dec 3, 2013 - 10:49PM

    91% owns a pc at home?
    This survey clearly doesn’t seem to cover the rural areas of Pakistan.

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  • abd
    Dec 3, 2013 - 11:07PM

    The email part is difficult to believe since Pakistanis never reply to emails. Email tends to be too slow for their ADHD brains to understand.

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  • nomi
    Dec 3, 2013 - 11:35PM

    Sameer, the survey was carried out on 1,000 Pakistanis. Obviously 91% pc ownership in the entire country is a dream.Recommend

  • abd
    Dec 4, 2013 - 4:22PM

    @Cheeko Beeko:
    PTA is not a company. PTA is the toothless government appointed regulator for the telecoms
    sector.

    As far as PTCL goes they periodically run completely legal scams where they arbitrarily increase your speed for a few months for free and if you don’t call them and ask them to downgrade you you get charged for the higher speeds after the free months are over. There have been no real bandwidth upgrades – as in permanently higher speeds for the same price – since 2010. It is pure stagnation in this sector.

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